Digital Divide Network

3 Core Digital Marketing Teams That Companies Should Have

by SabrinaJune 18, 2020November 18, 20200

Digital marketing teams today seem to be increasingly being found. Marketing is basically the spearhead for a company, both in large companies and for individual companies, which can be run online. Therefore, the role of marketing is, of course, very important for a company. The existence of this very important marketing, of course, also needs to be balanced with the presence of people who can do something or major breakthroughs so that the company’s marketing team can help the company achieve its targets.

A company certainly needs to have the right number of people in a marketing team to run very well and as expected. Moreover, if marketing activities are carried out online, of course, this digital marketing system requires several people who are experts in marketing. The digital marketing system is indeed very suitable to be applied today.

In this day and age, social media users are increasing or increasing. A large number of social media users will certainly trigger the marketing team’s enthusiasm to market various company products through digital media. Among them is through social media, which is currently very much in demand by ordinary people. Marketing through digital media at first glance looks easy, but it takes a proper method to carry out this marketing activity so that maximum results can be achieved.

Marketing Team Company Should Have

Online Marketing Expert

To carry out marketing activities through digital media, of course, requires a special skill or expertise. A marketer who markets products through digital media certainly has to master various ways that can be done to increase online promotion. It takes marketing that is reliable or expert in carrying out online marketing activities so that promotional activities can take place effectively. In carrying out a marketing strategy through digital media, analytical and creative skills are needed.

A digital marketing person should have his own expertise, especially in carrying out promotional activities. Even a digital marketing expert is expected to be a leader in the marketing team that is carried out to achieve the company’s goals. A digital marketing expert is certainly expected to become a social media manager who later can be responsible for running online promotions to the fullest. Digital marketing experts should understand several types of strategies and be able to apply them to improving online marketing strategies.

The right online marketing strategy will really help the digital marketing team in its efforts to carry out promotional activities. Promotions that are carried out optimally will certainly produce good results for the company to get the maximum profit so that marketing activities are declared successful.

Content Creator

In a digital marketing team, it is hoped that there will be a reliable content creator. Online businesses that are currently increasingly prevalent require a unique and interesting online promotion activity to attract consumers’ interest. This is actually not easy, but online promotion can be done quite easily if you are a reliable content creator.

Business content itself is actually an important thing that the digital marketing team must pay attention to. Content creation can even have a direct effect on the success of an online marketing or promotion system. Indeed, content creation is the most important priority for an online business for some digital marketing teams. In this case, a content creator must be creative and skilled.

There should also be more content created so that online marketing activities will be more efficient. In a digital marketing team, a content creator should be able to work with a marketing strategist so that marketing activities can be carried out together. In addition, a content creator must also be able to work with social media managers so that the best online business content can be created. With good cooperation between content creators and various other parties, the online promotion process involving digital marketing will run better.

Data Analyst

Data analysts are needed in a company, both large and small companies, and individuals. A data analyst’s existence is certainly very important, considering that data analysts have important duties and roles in the data processing process. Any data obtained by a data analyst, of course, must be analyzed correctly and precisely so that the next steps that must be taken and carried out by the marketing team can be carried out appropriately.

The data obtained are generally analyzed so that a marketing strategy that is carried out can be assessed whether the strategy can run more effectively and efficiently or not. If the marketing strategy carried out can run effectively and efficiently, then, of course, what this marketing team does will help save company expenses. Even companies will get bigger profits because of marketing, which tends to be effective and efficient.

Basically, data analysis must be carried out carefully and carefully so that there is no prediction error. With the right steps, of course, the company can get maximum benefits or results. Therefore, it is better if the data analysts in the digital marketing team can collaborate with other members to improve effective and efficient online marketing activities.

5 Strategies for Selling Products on Amazon

by SabrinaMarch 5, 2020August 31, 20200

Selling products on Amazon can be a good thing for small businesses to make as much profit as possible, with more than 160 million visitors each month. Amazon has developed into the largest and most used marketplace for sellers to sell their products. In fact, it has now surpassed the most popular retail sites, such as eBay, in terms of traffic and sales.

However, just registering, forming a product list, & hoping for the best at Amazon is not relative. At Amazon, we also have to compete with other sellers from all over the world. If you want to succeed, we must know the tips & tricks to be able to more than others.

Here are 4 surefire tactics selling on Amazon.

1. Sign Up for The New Amazon Account

Merchant in Amazon

The fee for a merchant account on Amazon is $ 39.99 / month. By comparison, for an individual account, the fee is $ 0.99 / month.

From Amazon, if you plan to sell more than 40 items per month, an unlimited price of $ 39.99 will be meaningful. If you are just starting out or don’t plan to sell lots of items, maybe the choice on this account is not the best. If this is the case, use an individual seller account & upgrade when you are comfortable or when your sales start to exceed the $ 39.99 limit.

According to Amazon, if we want to sell more than 40 products, then create an account with a price of $ 39.99, it is the right choice. However, if we are just starting or don’t plan to sell a lot of items, then use an individual account of $ 0.99. We can also still upgrade if sales start to rise.

Without Amazon, you still can invest your money into real online poker game in online casino sites

The Amazon paid fee is actually a burden for everybody, especially if you are a newcomers that want to get money without spending more. But if you want to invest in the real money game, you can try to play online poker and get free membership, with no additional cost. Online poker game is the best choice for collecting your prizes, you can even sign up for the real online tournament for Texas Hold’em Poker.

2. Understand that price competition is very fierce

When selling on Amazon, we must be aware and ready to compete with other business owners from all over the world. That means we will compete with hundreds, even thousands of competitors who sell the same or identical products, some of which may have prices far lower than ours.

This does not mean that we cannot be competitive, but we must be prepared with such conditions. Therefore, we must rack our brains to find other ways to produce more attractive products.

3. Look for ways to make products look unique

Instead of trying to compete exclusively with competitors, it’s better to find ways to make our products unique. Amazon groups items by title, so if we sell the same product with competitors that are ranked higher and the price is lower, then we will lose.

On the other hand, if no other competitors are selling the same products as our products, then we will become the ruler. It’s easier said than done because almost everything we imagine is already in the Amazon. However, by doing research and finding unique ways to put our products in a good position will show a tremendous impact.

4. Integrate Amazon into the E-Commerce platform

Since Amazon provides an open-source for sellers, we can easily integrate all Amazon products into the existing e-commerce platform. Visitors can find, review, and can even buy Amazon products from our e-commerce site.

If you don’t have an e-commerce platform yet, start designing and building a website that has a place for Amazon products. This is very effective when coupled with a content marketing strategy, which can help create heightened visibility & organic traffic.

Various Online Marketing Strategies That Works in 2020

by SabrinaFebruary 19, 2020February 19, 20200

In this era, human life can hardly be separated from online or internet activities. Almost all groups and all professions need access to the internet to facilitate their activities, including for business people. Business people need internet or online access to maintain their market share even to increase their target market. Of course, online activities can also be used as marketing with certain marketing strategies to get more customers. Here are the various types of online marketing strategies that can be done.

Content Marketing

Internet users always looking for various information through the internet. Any information they need is almost available there. Therefore, the marketing strategy with the Content Marketing model is very appropriate because it can attract consumers with a variety of information that has been provided on the website of business people. The information created can be in the form of articles or text, videos, images, or even the results of certain research. However, it is better if the information provided must be related or relevant to business ventures owned by business actors. For example, if you search for the most complete betting website, you will find agen sbobet online that provide favorit sports betting like football, basketball, tennis, etc. This site also convert typical casino games into online that can be played through your mobile phone.

Mobile Marketing

This is one of the online marketing strategies that are currently trending. Mobile Marketing can be said as a marketing strategy that targets consumers who use mobile devices such as tablets, smartphones, etc. Therefore, business people inevitably have to redesign the look of their website so that it is friendly or user-friendly when the website is accessed via a mobile device. In fact, based on surveys or research, around 30 to 40% of consumers order or buy products online through cellphones or smartphones.

Continuous Marketing

To run this online marketing strategy, Facebook and Twitter are the right choices, including Instagram. Continuous Marketing emphasizes promotional activities on social media networks. It would be even better if business people did data analysis, such as understanding customer feedback demographics, including their opinions to keep innovating and find business product concepts that are in line with what the market wants.

Integrated Digital Marketing

This is one of the most powerful online marketing strategies. Why? Because here, all components of digital resources are used to the maximum. That is, all the ways to strengthen the effectiveness of marketing through online are best utilized. For example, creating a blog or website, conducting brand or ad campaigns, using social media, and others to reach more consumers. Of course, it takes people who know the ins and outs of the digital world, including the world of marketing.

Visual Marketing

Some say that images speak far more than long text. Some say 1 picture represents 1000 words. That is the power of visual marketing. This marketing emphasizes how to create visual objects that can represent products that businesses offer to consumers. Visual marketing is not only in the real world but also in cyberspace such as Instagram, Pinterest, and even YouTube. Of course, it takes many parties to work together to be able to provide a very sharp visual image and invite consumers.

Personalized Marketing

This type of marketing strategy prioritizes consumers personally. Therefore, it is also called as one to one marketing. This marketing strategy assumes that each consumer is unique. Therefore, every consumer is treated differently. For an e-commerce business, this marketing strategy is very appropriate. An online store with an e-commerce system can display the products provided can vary depending on each user from different locations, hobbies, interests, age, gender, and others. In this way, consumers will certainly be more targeted. But, special software is needed so that this marketing system runs according to plan.

Of all these marketing methods, surely, you already have an idea of which method is right for you to apply to your business. If you don’t master it all, it takes collaboration between those who are experts in the field of IT or technology as well as marketing strategists and even people who can analyze.

Here Are 5 Creative Marketing Strategies For Startups

by SabrinaDecember 29, 2019January 17, 20200

Marketing has existed since ancient civilization. That is, marketing has long been an integral part of human life. Activities that occur in marketing activities involve the same elements, both in the era of ancient civilization to the present, where marketing is the process of creating, communicating, and conveying the value offered to consumers. But the more modern human life, the marketing mix involved in it increasingly broad.

Twenty-five years ago, we did not yet know the name of online marketing closely via the Internet. The Internet has not been considered as an important element in communicating value in a product or service. Now, most of the companies that sell products are actively using the Internet as one of the marketing media, not even a few who focus on this virtual market rather than mingling in the conventional market.

In the early 2000s, we also began to recognize the term Startup, which is defined as a startup company that has not been operating for a long time and runs its business using mobile or desktop-based software and websites.

Like any business, startups need customers, need conversions to survive. That is, in addition to the production department, there is also support from the marketing or marketing department whose task is not much different from conventional business marketers. So then came a new approach in the marketing world that was specifically judged to be the most appropriate way to encourage startup traction.

Here we summarize 9 effective marketing strategies for your Startup.

Design a Referral Program

Designing a referral program is the right decision to encourage your Startup’s traction. This is a strategy that departs from a simple approach, that more than 90% of people trust recommendations that come from other people rather than from companies selling products.

But building a referral program from scratch is also not an easy matter. To help speed up execution, you can hold tools from third-party companies that are specifically engaged in that field. Thus, you can focus more on product creation and marketing.

Content Advertising

Content Advertising is now one easy step that has proven successful in reaching more consumers, so make sure that when the product is ready to launch, create massive and educative marketing content. Determine what marketing content is right for your product and who the market you want to target.

No less important is the choice or option to enter (opt-in), or the choice to exit (opt-out) must always be on the site or the marketing and email content that is distributed. Do not let consumers feel disturbed and ultimately become antipathy with your product because the two options are incomplete. Make a correct and smart strategy when launching the movement to acquire customers through email and marketing content.

Offline Activities (community)

Currently, there are many communities that you can specifically aim for in accordance with the products offered, for that try to hold or follow a variety of existing offline activities. Most potential customers, partner investors, to employees like to gather or spend ‘quality time’ on various activities.

Make sure your brand has appeared in these activities of the ten new customers that you successfully get at least a positive step you can achieve besides relying on testimonials or comments on the site.

Online Competition

Holding a competition or contest through social media is also one of the effective marketing strategies for startups that you can do regularly. By doing this activity, you can acquire more customers, increase awareness of your brand, and of course, you can promote products by giving giveaway or gifts in the form of the products you sell. It is highly recommended for all startups to hold this activity routinely, which is proven to be successful and able to increase the number of consumers more.

Content Marketing

Marketing strategies for startups of this type require marketers’ consistency and dedication in creating content that is focused on what customers need, not just selling and selling. Content that is able to answer the needs of consumers can be a bridge for companies to create trust, dependence, and closeness rather than a banner ad or television. When these three elements have been created, it will be easy for consumers to make purchasing decisions.

Beta Exclusive

It is part of human nature that we tend to want what we cannot get. Utilizing this property, you can design stages before launching your Startup, for example, by implementing an exclusive invitation system to certain people. Or, for example, by using the first in getting the first scheme, who registers first will be prioritized. This strategy was successfully adopted by PayPal and Pinterest when it first debuted to the public.

Follow the Right Exhibition or Event

Despite being labeled as a startup company, don’t be afraid to step out of the zone occasionally by taking part in offline events. Certainly, it would be very good if the event that was followed was still related to the industry that your Startup was involved in.

Focus

Choose the most appropriate market for your Startup, don’t try to reach out to all those people who aren’t going to get you anywhere. Start from small range, then spread your wings slowly when your resource is good enough. Facebook used to be only offered to students on certain campuses, and see what happens now.

Building an Image as a Branding

Most successful startups are actually started by small teams. In fact, not infrequently only fronted by one founder. The most important key in starting a startup when you have a limited team like that does not hesitate to become a major player in it. When you can represent a startup well, then the positive energy will be a positive branding for your Startup.

4 Digital Advertising Tips to Make Your Marketing Strategies More Effective

by SabrinaNovember 15, 2019January 16, 20200

Digital advertising has become a major component of modern marketing strategies – and if this is not yet part of your business strategy, hurry to tidy up. Both B2B and B2C businesses, by applying the right digital advertising, you will be able to develop an online presence, and ultimately will generate more conversions or sales.

However, if your ad isn’t carefully thought out, you will most likely not get results as expected. Every aspect of advertising, whether it’s design, channel used, or message, must be carefully considered in order to function according to your expectations.

The following are some digital advertising tips that can be integrated with your own marketing strategy to help your business get the results you want.

1. Creative Elements

When advertising on social media, it is very important to always pay attention to the creative element as often as possible so that it is always relevant and so that the audience does not see the same post more than once. When trying out new ad campaigns, look for images that have consistent aesthetics and characteristics, so your audience will more easily recognize your brand.

2. Use Money Wisely

Each advertising service provider platform gives you different values or offers. You need to find out or analyze on which platform you should invest money and time. It’s important to know the strengths and weaknesses of each platform.

Search engine advertising platforms such as Google Ads function better when there is demand for your product or service, and when you want to target people who are looking for your product or service online. Google Ads is less effective for startups that have created new, innovative products that have never been seen in the market.

While for products that can be easily found in minimarkets or conventional stores, online search is rarely done, so platforms like Google Ads are less effective. This is where social media platforms take a role. Social media users fill their profiles with demographic details and other interests. This means you can target people who might be interested in your business, whether they are looking for your business or not.

3. Do the Research

Now you may feel that you understand what your audience needs based on past experience with the ads you have run. However, taking the time to do thorough research and have data to support your actions is very important.

With research, you can anticipate when your customers exhibit certain behaviors that might harm your business later. It’s important to anticipate any situation, and use the information you have gathered from research to plan your next marketing strategy.

4. Get to know your target audience

In digital advertising, it is very important to understand who your target audience is, which social media are most often used, and also make sure they produce some content there.

When it comes to digital advertising, Facebook clearly leads because it has the best choice to determine to whom you want to advertise and you can also set any budget. Facebook also allows you to target your audience based on your interests, and you can enter up to 10 types of interests. This is why you need to get to know who your target audience is, what they want, and what they want to do. Thus, the content that you create will have to adjust to the characteristics of the audience, and this will attract their attention later.

Thus the discussion of 4 digital advertising tips so that your marketing strategy is more effective. In order to grow your business, integrate your online store website with a payment gateway so you can receive payments directly on your website.

What the 4P – 7P Technique in Marketing Mix

by SabrinaOctober 24, 2019January 16, 20200

Previously we discussed the definition of Marketing Mix (Read: Know Understanding What Marketing Mix is). Well, on this occasion, we will discuss the 4P – 7P Technique in the Marketing Mix. Quoted from the article we previously discussed, this technique was originally only 4P, but now it is developed into 7P.

Product

According to the theory, the product is all forms offered to the market for consumption or use by consumers to meet the needs and desires of consumers. The form of need or desire can be in the form of physical or service. The understanding of other products is something that is produced by the company that will be distributed. The quality of a product must be very good so that the product can compete in the market.

Price

The price referred to here is the amount of money that the customer must give to the company to get the product they want. At this point, your company should think about how your company can make customers feel that the money they give is comparable to the product they get or in English terms, Worth It.

Place (Distribution Channel)

The success or failure of a marketing strategy is also determined by the distribution channel (place). In the marketing mix, the distribution channel occupies a crucial position. The distribution channel itself is the activity carried out by the company to make its services or products easily obtainable by customers. Companies must pay attention to the ease of access and availability of products at outlets because the purpose of the distribution itself is to provide products and services to consumers at the right place and time.

Promotion (Promotion)

Promotion is an effort to persuade consumers to use products or services offered by the company.

People (HR)

Whether a company is advanced or not depends on the existing human resources. This factor causes the company to look for the best employee candidates. Even a company dares to pay more to pay expert search candidates for a company.

Process

The process referred to here is a sequence of interrelated implementation and then change the input into an output. In the process, the thing that you must pay attention to is patience, accuracy, and continuity in managing or developing your business.

Packaging

At this point, the effect is to attract consumers. Packaging for a product must be made as creative and as innovative as possible because this is very useful to spoil the eyes of consumers. With a unique packaging, consumers will be interested.

What are ATL and BTL and the difference?

by SabrinaSeptember 8, 2019January 16, 20200

ATL and BTL are part of marketing activities. ATL is short for above the line, which is a marketing or promotional activity that is usually carried out by central management to form the desired brand image. While BTL is short for below the line, which is a marketing or promotional activity carried out at the retail level that aims to attract consumers to use or buy products, for example, discount programs and free trials.

Besides ATL and BTL, there is also TTL. TTL is short for Through The Line, which is a new term in the marketing world that combines BTL and ATL promotions. Because of the sophistication of information technology that makes ATL and BTL increasingly cryptic.

ATL is usually used to build a brand or brand, while BTL is used in the sales program why ATL and BTL are essential because, with brands in the business, a business consumer can find out our products and have the potential to buy them.

It can be said that ATL and BTL are essential in the process of promoting a product starting at the retail level that aims to attract consumers to want to buy their products.

Here are the differences between ATL and BTL

ATL or Above The Line

Broad target audience
More to explain a concept or idea. There is no direct interaction with the audience.
The media used include TV, Radio, Magazines, Newspapers,
Billboards, online media, the internet can be through websites, blogs, or social media.

BTL or Below The Line

Limited Target Audience
The media or its activities allow the audience to feel, touch, or interact even directly buying action.
The media used are Event, Sponsorship, Sampling, Point of Sale
(POS) materials, Consumer Promotion, Trade Promotion, and others.

What is TTL (Through the Line)

At present, the more advanced technology is, the ATL and BTL are increasingly biased. Some activities contain BTL elements, and vice versa, there are BTL elements that contain ATL elements. An example of ATL with BTL is advertising a brand in a magazine that is given a sample of its products. BTL is an event activity that is promoted through radio and SMS advertisements. The increasingly biased boundaries make a new term in the world of advertising marketing called TTL (Through The Line).

How to Implement ATL

ATL is usually used to build a brand or a brand that is very important to introduce products or businesses that businesses have. So that potential customers know our products, and even though they don’t buy it now, they can potentially buy it someday. The usual activity is to place advertisements in newspapers, the internet, yellow pages, or to sponsor local TV shows.

How to Implement BTL?

BTL is done to ensure potential customers buy products that are already known through brand building activities. And sometimes, the buyer does not immediately buy the product even though he already knows the details yet about the product. So the need for sales programs to trigger product purchases by consumers. An example of a sales program is an SME businessman who can carry out activities such as distributing vouchers to potential customers or creating discount programs in stores.

If it turns out, consumers have already bought our products. Make him a customer by caring for relationships with them. Make them feel comfortable and more confident with the products we sell. I even recommend your product to others. This BTL stage is a very important stage to strengthen the position of your product in the minds of customers.

How to promote ATL

ATL is promoted with strategies that attract attention. Of course, advertisements are interesting and provoke people’s curiosity to buy or try products that are promoted, although ATL has no interaction with the audience, this way to explain a product, concept, or idea to instill a strong branding image in the minds of the audience.

How to Promote BTL

In contrast to ATL, without direct interaction with ATL, BTL actually promotes by interacting directly with potential customers. You do this by encouraging prospective consumers to buy and try the products or services offered by activities that are carried out by involving and directly bringing together companies or sellers with the public or buyers.

Never saw the many Sales Promotion Model who took to the streets to promote cigarettes. And the price of cigarettes they will usually sell is much higher than those on the market. Now, this is also called marketing through BTL. BTL promotions also usually take advantage of certain events, for example, homecoming. They promote their products by allocating their Sales Promotion Model on the route of travelers.

You do this by using media or activities that give the audience to feel, touch, or interact directly. You can even directly buy products. Usually, the promotional media used can be various exhibitions, events, seminars, quizzes, contests, entertainment stage product sampling, sponsorship, Point of Sale (POS), and others.

What are the advantages and disadvantages of ATL

ATL in Print Media Ads

Published daily, weekly, monthly, and can display ads in a row.
Ads can be informative with a long narrative and, if necessary.
Newspapers are read by most people and do not represent a certain class. Magazines and tabloids have readers who have special interests.
High flexibility and can be read anywhere in anytime.
It can get statistical data about the product.
Products that have consumers can use print media that has the appropriate characteristics.

Weaknesses of ATL using Print Media

Poor or errors in printing.
The medium is passive and static.
Requires interest in reading from consumers.

ATL in Radio Ads

Has unlimited transmission time,
More interactive with human voice and music. It can represent certain emotions.
Listeners tend to be more relaxed when listening to the radio than reading a newspaper or magazine.
The radio becomes a loyal friend of the listener.
Emotional messages tailored to specific regions.
Can buy certain broadcast hours so they can advertise more leverage
Cheap advertising costs
And a selective audience because radio broadcasts are presented according to the needs of the audience.
Flexibility because you can submit material changes a few minutes before airing.
Weaknesses in radio advertising, limitations in creativity, fragmentation, limited research because small companies are constrained by funds to conduct research on the competition for ad duration.

Advertising Using Television

It is a fairly popular entertainment media with a realistic impression. Besides that, the advertisement is done by repetition and is ideal for retail sellers. Another advantage of this ad has a broad reach and has the ability to demonstrate. But unfortunately, the advertisements on television are relatively expensive, the making of advertisements is also too limited in duration and material, the range of viewers is not specific and too many repetitions so boring.

Advantages of Promoting with BTL

BTL usually uses the right moment even though it is short, so they usually immediately create sales. They are directly offering products to consumers without wasting time, offering them to supermarkets or markets that only stack their products without knowing when the market will sell.
BTL is more cost-effective compared to ATL because it directly offers products to consumers.
BTL allocations are usually right on target because usually, Sales Promotion Model are placed in strategic positions such as every toll gate, rest area, and others.
Marketing with BTL is not always by selling a lot of ways that are used to promote a wider product. For example, with an educational seminar so that the promotion can be wider.
Become more diverse because it invites other parties so that its market reach becomes wider.

BTL weaknesses

Sometimes it is not on target, for example, concert events sponsored by cigarette brands. It turned out that when the event took place, the visitor ignored the importance of the sponsor of the event.
Sales are not worth the capital spent on the event. Regarding events sponsored by cigarette brands, it turns out they incur greater costs for the event but did not return the capital when they sold cigarettes at the event.
Sometimes marketing creativity is not matched by the quality of the products being marketed. Supposing to sell a product with a beautiful Sales Promotion Model so that people are interested in buying, but when only sold in a supermarket, the product is not bought anymore because the quality is not in accordance with the price.