Before you will get a complete description of what are the important factors of marketing your products, whether, through websites, blogs, Facebook ads, Instagram ads, Twitter Promote, etc., Mimin hopes that you can sit quietly and prepare yourself because the content marketing strategy is not as simple as you normally think.
Because the name of the content turned out to be far more influential than so far, people feel and actually touch deeper into the traffic factor. Even a study states that blogs will get fish in the form of traffic, almost half of the content. So don’t be surprised if blogs, websites, and sales will get judges from netizens based on content. That is why you will need a content marketing strategy when selling your products.
Through one of the world’s best bloggers, writers and internet workers, Neil Patel, it was mentioned that so far, netizens have been quite trying to spread the issue of their products through so-called paid advertising. So generally, these sellers will directly penetrate into one page further through paid ads. Unfortunately, the existence of these tactics has two obstacles.
The first, if you try to rule out content marketing strategy compared to paid ads, then you will automatically be dealing with millions of other marketers who also use the paid ads function for marketing their products. So don’t be surprised if, on page 1 Google, there are so many articles, blogs using certain keywords are perched sweetly with green writing. As green as the color of the dollar money, which means the post is a paid post. That’s right, friend. You are not that special even though you have paid for the post to be advertised.
Secondly, if you use paid ads, your main enemy will be users of adblockers! No matter how sophisticated you use the advertisement service on Facebook, Instagram, and the like, if your potential customers already use adblocker, then your money will be lost. It’s kind of like if you want to propose someone’s daughter, then the idol of the heart immediately looks in front of your face, showing the ring on the ring finger given by someone else. Death!
So what if, for example, you want to market your product without having to spend money and then actually countered by many people because they use adblocker or lose to rivals with entrepreneurs who are far richer and have higher posts? Very simple, believe that money is not everything, even if money changes everything. If you can’t use money as a booster to boost quality and increase traffic, then use quality content!
That’s why content marketing strategy will be very good and will make you stunned because the influence is far more fundamental than just being boycotted on Facebook ads, Instagram, and the like. The difference is that the content marketing strategy will be more long-term compared to advertising, whose existence will be more temporary.
You need to know that the name is not only about the content in writing or video. But the name is an image, a zip file containing a tutorial, or even just a gallery, and that is also included as content. So, you do not need to be too confused about what content you should use a special strategy.
So what is the emphasis already mentioned? According to Neil Patel, content marketing is not just merely a blog, but what is more content marketing strategy is the application of the relationship between you and newcomers on your blog, you know. Later the relationship itself must be well established by using a content marketing strategy in order to get good engagement improvisation and increase the trust of customers.
So what furthermore can a content marketing strategy affect small businesses? Unfortunately, on the internet, nothing is impossible because no matter how small your business, no matter how small the scale of your sales will make big changes if even if there is only a slight change in your content, you know, friend.
Neil Patel even clearly states that 70 percent of potential customers will be far more affected by content visited directly by visitors than content that happens to be an advertisement. Especially if your website is a website that targets an audience with sufficient material and financial readiness and education, generally, they will not care too much about your ads if you sell them on their pages. For them, ads aren’t worth paying for by visiting potential customers compared to the quality of the content.
Even more astonishing, is that 73 percent of companies that have websites to sell in the world already have a content manager specifically so that the quality of content can be maintained. Well, indeed. Such is the importance of quality content. It can be assumed that the name of this content is like the interior of the room, so if, for example, exhibited and the quality is poor, why should it be advertised? Therefore, a content marketing strategy will be an important element!
Well, regardless of whether you will use the services of content marketing/writers that are full time or just outsource these are eight important points why you should really concentrate on maintaining the quality of your content marketing strategy.
ROI
An essential element in creating content is to calculate whether your content can produce a satisfactory output. Yes, if, for example, your blog and website are under development and are in their early days, you can say that Return of Investment is not too important. Yes, it is true that the fact that a brand must be built first before you are entitled to get money from people.
But yes, whose name you have to attract the attention of the visitors successfully, then ROI must also be a benchmark later. Not in the form of profit, but ROI can be interpreted as how much your content is worth. A content marketing strategy will affect how much effort you are in developing content and return on investment that you can get.
Let’s assume that Friend Buddy here has all just started a business and just has a website. Automatically there must be good content if you want to be oriented towards a good content marketing strategy. Well, based on ROI, it would be very unwise if you immediately try to put up a high price and pay a content writer sporadically just because you feel you have enough money and capital to spend.
Not really wrong if you immediately try to hire a writer, but whose name ROI should be approximate. It would be better if you write it yourself first than directly hire some content writer. Then next, a good strategy is to blast emails. This is, in fact, according to Neil Patel, which can increase traffic by 760 percent compared to hire content writers directly, but the website is not promoted properly.
Promotion
Yup, that’s right, viewers. Promotion is one of the easiest content marketing strategies to be seen and carried out by website owners so that promotion may actually be much faster to think about than filling content.
The problem is that too many business owners have fallen into the promotion strategy rather than improving the quality of their business content. The simplest analogy is that it is impossible for a Jose Mourinho to say that he will soon launch the Manchester United team as much as possible with the most expensive promotion possible, and then introduce every player and team in the Old Trafford stadium, but the quality of the players is still the quality of the players. Who plays in the ice cream league. So what do you want to sell?
That is why promotion is number two. Not unimportant, very important even. But make sure before the promotion is done, there is valuable content to spread.
So what are the important points of promotion? Promotion is the point where you can introduce your product. So one thing you can do is use social media as an important element in doing content marketing strategy. Very simple. Your Facebook account, Twitter account, and Instagram are a few of the many important elements that you must use to be able to market your website and sell.
But one thing you should all pay attention to is that your followers don’t want to see you promos 24 hours a day. You like ice cream, right? But it doesn’t taste good if you eat breakfast, lunch, and night, it always contains ice cream. There you will even feel sick and even fed up with it all. Now the association ad like that. Sweet, but if most of it is tasty, friend.
Expose
After entering the promotion phase, exposure is the next step. Maybe some people are already very interested in your product, so all you have to do is at least to show your product. In what way? Yes, by showing your website content. If you have a food blog, show it using quality food content, articles on good and reliable cooking tips, and so on.
The most preferred of potential customers is the latest update from their favorite website (and even then if your website has become his favorite website, yes). Neil Patel even mentioned that one of the most shared segments was in the form of news. Dominate up to approximately 28 thousand shares every month, based on Charts that have been released by Fractl.
This means it will be very important so that you don’t just share information that is stale, and everyone knows. But new info every few times will be very useful. Exposure is a content marketing strategy that aims to make potential customers get to know your product even further.
Trust
With the existence of one product whose product knowledge is written, what you have to achieve from potential customers is trust. It is even required to be obtained before they buy your product, you know, friend. They must believe before buying, not after buying your product!
Neil Patel’s version is that you have to nurture the leads and customers. Take care of your customers. In what way? By providing a deep understanding of the product, and what are the advantages and disadvantages. Even loyal customers nag, especially if you already feel it’s time to make a FAQ, aka boring questions (okay, that’s a language that is less cool than Frequently Asked Questions)
Well, how to treat consumers further? Simple, by strengthening the brand through your content marketing strategy!
Organic Search
This is where the point is actually promotion through paid ads, Facebook, Instagram, and other social media, worth ZERO. Well, it’s not zero at all, but experience says that ads that have already been paid through Facebook will not have much effect on sales except for increased engagement. But believe that the name of natural engagement will be far more useful than a lot of likes, but the contents of Facebook names are edgy.
Organic search is one of the most important factors in SEO these days. Depend on the niche, each one has a different approach and advantages. If you are an agen sbobet online that doing online gambling niche, organic search is pretty much your main power while doing SEO. The other niche has its focus mainly on content and backlink, and they just wait for the organic traffic to come when everything needed is ready. In the online gambling niche, you can boost your organic traffic by using advertisements in some media available in your area.
How do you make your content searchable by many people and then get more organic traffic than just Facebook ads (which are not very effective)? Keyword research! The easiest is to use the Google Trend function so you know which scope can be entered. If you have a website selling sandals, then you must look for news, articles, or anything related to the best sandals on Google Trends. This also relates to SEO. So no matter how poetic your work on the blog is, but if your goal is to sell and then not according to SEO, then it will be useless.
That way, you can get more organic exposure. It could even be said that using this method is more useful than using paid ads. But again, Mimin doesn’t want to prevent you from using Facebook ads. Because actually, Facebook Ads will only be effective if you have developed your content, and your goods have sold a lot.
Lead Magnets
Lead magnet here can mean that your content will be an orientation for many people to use your content as a lesson and reference. That’s why the content can be a very large lead magnet for you to try to improve its quality.
Content marketing strategy as a magnet for leads, according to Neil Patel, can actually increase approximately 126 percent of the lead magnet than if you don’t regularly update content on your website. Then later, the lead magnet can also affect sales indirectly.
Refresh, refresh, refresh!
Yup, the last step you can do is keep updating the contents of your blog so that it keeps changing every few times. It doesn’t have to be once every day, the use of article updates is very useful so that your blog still looks beautiful, updated and people have a reason to keep coming to your website every day.