6 Online Marketing Strategies for Product Promotion

The success of the products that you make must end up in the hands of consumers. But the product can successfully fall into the hands of consumers, marketing strategy will determine this final process.

Marketing is said to be successful if you are able to touch, the attention of consumers. Living in this era of abundant conveniences, of course, it is impossible for you to market your product, just displaying your product at a stand waiting for consumers sleep. It’s also impossible for you to bother distributing brochures that are a waste of energy.

Currently, for product promotions, you have many choices, especially online marketing strategies. No need to waste energy, time, and add to the accumulation of garbage. All you need is sufficient internet quota and a fast connection.

Create a Blog or Website for Products

Even though there are free website builder platforms like Blogspot and WordPress, there’s nothing wrong with spending a little money on promoting your products by creating a blog or website. And of course you need the services of a website builder to do that.

You can negotiate the fee for website creation services as long as you request it. It’s impossible for you to appreciate a complicated web design cheaply. For starters, it’s good if you make a simple website, but focus on the product.

In its development, you can upgrade the web to be even better. It’s different if you choose a free platform, of course, there are limited features that you can only find on paid websites.

Making Content As Interesting As Possible


When a blog or website is finished, you must fill it with content that really attracts readers or consumers. If possible, don’t just focus on the details and specifications of the product and the price.

You need to know, today’s consumers are hungry for information. What kind of information do consumers want to find? Fun information, but neatly packaged in warm, smart, and straightforward writing. Long-winded information is considered a waste of time and easily leaves your website.

When writing interesting content, also consider using search engine optimization. There is no need to mention keywords often, or your writing in an online marketing strategy is considered inauthentic by Google. Remember, your readers have the instinct to recognize originality. In writing content, don’t just talk about the products you offer. You can also write tips relevant to your product. For example, selling books, products, you can share author profile tips, or how to take care of books, or something else.

Finished with the written content, the online marketing strategy that drains consumers’ curiosity the most is photos. Imagine, don’t you get tired of imagining the products that you describe in long writing?

In uploading photos, you have to be selective. Try to make product photos as attractive as possible with sizes that are not too large. More importantly, you must use real product photos. That way, consumers do not need to complain because they feel cheated.

Creating an Account on Marketplace or E-commerce

The stretch of the virtual market is increasing, so you need to keep up with a variety of knowledge of the right online marketing strategy. Recently, there are more and more marketplace sites. Not every consumer who pass by and visit it every time, even if it’s just window shopping. This is a great chance for you to introduce products on marketplace sites, especially those that have a high rating.

Also, try to make the account that you create on the marketplace site with a credible status or a high rating. Of course, this is to prevent consumers from running away because they think your account is fake when you get low ratings and bad reviews from consumers.

Maximize the Benefits of Social Media

Of the various online media that are scattered in this internet era, social media is lined up to be the first to be accessed when you wake up, rest during office hours, come home from work, and lie down before bed.

Not infrequently you also open social media to kill time waiting for friends who don’t come even though it’s just an unclear scroll. Even when hanging out with friends at the cafe, you usually still open social media to update stories instead of chatting.

Seeing a habitual gap like this, you can include an online marketing strategy to promote your product. Of course, you also have to pay attention to the right timing so that your posts appear on the timeline and look like they’re sprinkling solutions before they get piled up by other similar posts.

Provide a prizes or giveaway

Who doesn’t like getting gifts? Moreover, the gift of a dream product, from what was previously only on the wishlist, has actually arrived at hand. From several online marketing strategies, if you implement a giveaway, you will definitely get a warm welcome, especially free products.

To hold this giveaway, you have to consider several goals to increase the potential sales of your product. As with economic principles, your business should be able to maximize profits with the smallest sacrifices.

At the very least, when you create a giveaway, you can engage consumers in the market circle you created by establishing good relationships. In addition, increased traffic can increase your additional income, and gain consumer trust through the testimonials provided.

Like fishing, giveaways are like bait. A small worm to catch a big fish costs a lot. For good reactions from consumers, instead, you are obliged to reward the only puppet product that you promised either through a lucky draw or a certain contest. Also, we can take the example of online gambling, by providing many promotions and prizes it can easily attract the attention of visitors. As we know that online gambling provides many games that can be easily played to get prizes and benefits such as online slots, poker and many other interesting games. It’s no wonder that online gambling has become this lively.

Join the Advertising Network

Of the various online marketing strategies, joining an online advertising network is more effective than marketing random products. That is, you offer products to consumers who don’t want the product.

Like when you are lying at home, suddenly a salesperson comes offering you a beautiful glass. The chances of buying it are very small. It’s different if you join an advertising network such as Google Adwords, YouTube Ads, Instagram Ads, and others.

Product marketing on Google Adwords is more effective for attracting consumers, because as soon as you type in keywords, search results, recommendations will appear as well as ads related to those keywords.

Prediction of Digital Marketing, Life and Business in the Next 10 Years

There are many phenomena of life and business that we have lived up to now, but sometimes we cannot explain or understand. That is also what has been experienced by established business actors, which are finally eroded by the phenomenon of disruption.

One of the academics and management teachers in the country who is able to explain in agile language about the changes is Rhenald Kasali. This Professor of Economics and Business at the University of Indonesia is widely known for his insightful comments on disruption, a phenomenon that changes the landscape of people`s daily lives.

Rhenald recently launched the book The Great Shifting, which is part of the ‘Disruption’ series. This book explains various phenomena of recent changes driven by technology and are changing various aspects of life.

The book, which is more than 500 pages thick, is written in language that is easy for laymen to understand, in the style of speaking by Rhenald who is a lecturer, and lulls him through the insertions of unique stories from various parts of the world, of course related to the topics discussed right now.
One of the interesting things is about 10 predictions of life and business in the next 10 years which is a kind of important conclusion from the book. Here are 10 Rhenald predictions:

  • Life and business will move massively into the platform. Platforms are an important point for understanding disruption and adapting to change. “Through this book, we hope for new ideas to build a nation based on a platform,” Rhenald wrote in the prologue, which Bisnis quoted on Monday (30/7/2018).
  • According to Rhenald, the impact of moving life from the old world to the platform is not only limited to the aspects that are often discussed, but also the ways and methods of doing business (from owning economy to sharing, from product-based to platform, from single approach to ambidextrous), and extends to to be multi-industry. This change will force nations to be more active in rejuvenating old regulations, making new regulations, as well as changing the perspective on industrial clustering and creating new jobs.
  • Various jobs that we know in the 20th century will slowly be replaced by new jobs that are more technology-based. Old jobs will still be needed as long as the perpetrators can enrich themselves with the application of technology.
  • Whoever the leader is, the state will continue to face pressure, both from old economic ideas (inkamben) and newcomers, until the emergence of new actors who manage to emerge as the main players.
  • There will no longer be a place (in the world of work) for the mediocre group who are less demanding of themselves to re-learn or have a passenger mentality. In fact, a diploma from the best university is not enough to take oneself to a higher level if mental self-training is not carried out.
  • Education will experience great pressure from changes in the way of teaching, technology, and quality standards. Algorithms and artificial intelligence will have a significant effect on the learning process.
  • The “what to learn” approach will become obsolete and be replaced by “how to learn.”
  • One of the technologies that will greatly influence economic activities is 3D printing, which will enter all areas of life.
  • Data and information have become an important base in the economy and become a strategic weapon in competition when the world’s population is increasingly shifting to cities and forming megacities, Indonesia will turn to villages. Villages will become the main pillar of life with a different economic and technological face from what we see today.

The platform era has hit the world, but in Indonesia it has not been well anticipated. Not many large national companies, writes Rhenald, are called upon to develop platform-capable software. One of the reasons is that the idea of ​​the platform itself is not really understood and acted upon.

Tips for Starting a Profitable Online Gaming Business

Tips for starting a profitable online gaming business – Apparently, playing online games can not only be used for satisfying needs or just for entertainment. However, playing online games such as online casino can also make money by participating in tournaments or it can also be by winning some mega jackpot and even trip to around the world. Get more complete information about the best online games that can be entertaining and can even make real money in games such as judi online resmi in Asia.

In addition, this online game can also be used as a money-making machine by turning it into a business. Where this online game business is very promising for the results obtained.

There are so many young entrepreneurs who start their business in the field of online games. And this has been proven by the many young online game entrepreneurs who achieve success just by playing online games.

With so many enthusiasts playing online games, this is what ultimately makes online games one of the online game business arenas that can be tried with not too large a capital.


Well, before starting to do business with this online game, of course there are some things that you must pay attention to and do so that this online game business is able to give you many advantages. In addition, this will also make your business able to compete in other online gaming business markets.

As we all know, there are so many people who like this online game. In fact, this online game can also be played by all circles which makes it an added value for the development of existing online games.

Not only that, online games can also be played with a wider range than offline games that can only be played individually. Not only that, this online game game itself has many types, in contrast to offline games which are just the same or monotonous.

Updates are also routinely carried out by the developers of this online game business in order to develop the quality of the game. To run a business in the field of online gaming, you can open online games with 24-hour non-stop service which can bring a lot of benefits.

Adequate Device

The first factor that must be provided before starting this online gaming business is a capable computer set. Where sophisticated specifications of a computer are needed to support the quality and smoothness of this business.

This is because online games clearly require high specifications considering the game is a heavy type of game. With sophisticated computer equipment, it is hoped that business people can carry out their business smoothly and can bring in abundant profits.

Where the specifications needed are the latest processors with high-capacity RAM. Not only that, this online game business can also run smoothly with the help of other complete supporting tools. This device will be used by gamers in working to earn money.

Stable Internet Access

With the rapid development of science and technology, internet access has become easier. Where the reach is very wide with easy access. Of course, it’s not just online games that require stable and fast internet.

But also for business and other purposes that also require stable and fast internet connectivity. The second factor in launching this online game business is a stable internet network. Where the internet access used must be stable and fast to support the smooth running of the business.

With a stable internet, of course, it will make the work faster and smoother without any disturbances in the form of lag or any obstacles.

Internet access is what will make the online game business become bigger and known by the wider community. This is also a separate point in the marketing efforts carried out for remote or hard-to-reach areas to participate in playing online games.