June 1, 2023

Category: Digital Marketing

Advertising / Business Strategy / Content Marketing / Digital Marketing / Marketing Strategy / Online Business

6 Online Marketing Strategies for Product Promotion

Sabrinaby Sabrina0

The success of the products that you make must end up in the hands of consumers. But the product can successfully fall into the hands of consumers, marketing strategy will determine this final process.

Marketing is said to be successful if you are able to touch, the attention of consumers. Living in this era of abundant conveniences, of course, it is impossible for you to market your product, just displaying your product at a stand waiting for consumers sleep. It’s also impossible for you to bother distributing brochures that are a waste of energy.

Currently, for product promotions, you have many choices, especially online marketing strategies. No need to waste energy, time, and add to the accumulation of garbage. All you need is sufficient internet quota and a fast connection.

Create a Blog or Website for Products

Even though there are free website builder platforms like Blogspot and WordPress, there’s nothing wrong with spending a little money on promoting your products by creating a blog or website. And of course you need the services of a website builder to do that.

You can negotiate the fee for website creation services as long as you request it. It’s impossible for you to appreciate a complicated web design cheaply. For starters, it’s good if you make a simple website, but focus on the product.

In its development, you can upgrade the web to be even better. It’s different if you choose a free platform, of course, there are limited features that you can only find on paid websites.

Making Content As Interesting As Possible

 

When a blog or website is finished, you must fill it with content that really attracts readers or consumers. If possible, don’t just focus on the details and specifications of the product and the price.

You need to know, today’s consumers are hungry for information. What kind of information do consumers want to find? Fun information, but neatly packaged in warm, smart, and straightforward writing. Long-winded information is considered a waste of time and easily leaves your website.

When writing interesting content, also consider using search engine optimization. There is no need to mention keywords often, or your writing in an online marketing strategy is considered inauthentic by Google. Remember, your readers have the instinct to recognize originality. In writing content, don’t just talk about the products you offer. You can also write tips relevant to your product. For example, selling books, products, you can share author profile tips, or how to take care of books, or something else.

Finished with the written content, the online marketing strategy that drains consumers’ curiosity the most is photos. Imagine, don’t you get tired of imagining the products that you describe in long writing?

In uploading photos, you have to be selective. Try to make product photos as attractive as possible with sizes that are not too large. More importantly, you must use real product photos. That way, consumers do not need to complain because they feel cheated.

Creating an Account on Marketplace or E-commerce

The stretch of the virtual market is increasing, so you need to keep up with a variety of knowledge of the right online marketing strategy. Recently, there are more and more marketplace sites. Not every consumer who pass by and visit it every time, even if it’s just window shopping. This is a great chance for you to introduce products on marketplace sites, especially those that have a high rating.

Also, try to make the account that you create on the marketplace site with a credible status or a high rating. Of course, this is to prevent consumers from running away because they think your account is fake when you get low ratings and bad reviews from consumers.

Maximize the Benefits of Social Media

Of the various online media that are scattered in this internet era, social media is lined up to be the first to be accessed when you wake up, rest during office hours, come home from work, and lie down before bed.

Not infrequently you also open social media to kill time waiting for friends who don’t come even though it’s just an unclear scroll. Even when hanging out with friends at the cafe, you usually still open social media to update stories instead of chatting.

Seeing a habitual gap like this, you can include an online marketing strategy to promote your product. Of course, you also have to pay attention to the right timing so that your posts appear on the timeline and look like they’re sprinkling solutions before they get piled up by other similar posts.

Provide a prizes or giveaway

Who doesn’t like getting gifts? Moreover, the gift of a dream product, from what was previously only on the wishlist, has actually arrived at hand. From several online marketing strategies, if you implement a giveaway, you will definitely get a warm welcome, especially free products.

To hold this giveaway, you have to consider several goals to increase the potential sales of your product. As with economic principles, your business should be able to maximize profits with the smallest sacrifices.

At the very least, when you create a giveaway, you can engage consumers in the market circle you created by establishing good relationships. In addition, increased traffic can increase your additional income, and gain consumer trust through the testimonials provided.

Like fishing, giveaways are like bait. A small worm to catch a big fish costs a lot. For good reactions from consumers, instead, you are obliged to reward the only puppet product that you promised either through a lucky draw or a certain contest. Also, we can take the example of online gambling, by providing many promotions and prizes it can easily attract the attention of visitors. As we know that online gambling provides many games that can be easily played to get prizes and benefits such as online slots, poker and many other interesting games. It’s no wonder that online gambling has become this lively.

Join the Advertising Network

Of the various online marketing strategies, joining an online advertising network is more effective than marketing random products. That is, you offer products to consumers who don’t want the product.

Like when you are lying at home, suddenly a salesperson comes offering you a beautiful glass. The chances of buying it are very small. It’s different if you join an advertising network such as Google Adwords, YouTube Ads, Instagram Ads, and others.

Product marketing on Google Adwords is more effective for attracting consumers, because as soon as you type in keywords, search results, recommendations will appear as well as ads related to those keywords.

Digital Marketing / Online Business

Prediction of Digital Marketing, Life and Business in the Next 10 Years

Sabrinaby Sabrina0

There are many phenomena of life and business that we have lived up to now, but sometimes we cannot explain or understand. That is also what has been experienced by established business actors, which are finally eroded by the phenomenon of disruption.

One of the academics and management teachers in the country who is able to explain in agile language about the changes is Rhenald Kasali. This Professor of Economics and Business at the University of Indonesia is widely known for his insightful comments on disruption, a phenomenon that changes the landscape of people`s daily lives.

Rhenald recently launched the book The Great Shifting, which is part of the ‘Disruption’ series. This book explains various phenomena of recent changes driven by technology and are changing various aspects of life.

The book, which is more than 500 pages thick, is written in language that is easy for laymen to understand, in the style of speaking by Rhenald who is a lecturer, and lulls him through the insertions of unique stories from various parts of the world, of course related to the topics discussed right now.
One of the interesting things is about 10 predictions of life and business in the next 10 years which is a kind of important conclusion from the book. Here are 10 Rhenald predictions:

  • Life and business will move massively into the platform. Platforms are an important point for understanding disruption and adapting to change. “Through this book, we hope for new ideas to build a nation based on a platform,” Rhenald wrote in the prologue, which Bisnis quoted on Monday (30/7/2018).
  • According to Rhenald, the impact of moving life from the old world to the platform is not only limited to the aspects that are often discussed, but also the ways and methods of doing business (from owning economy to sharing, from product-based to platform, from single approach to ambidextrous), and extends to to be multi-industry. This change will force nations to be more active in rejuvenating old regulations, making new regulations, as well as changing the perspective on industrial clustering and creating new jobs.
  • Various jobs that we know in the 20th century will slowly be replaced by new jobs that are more technology-based. Old jobs will still be needed as long as the perpetrators can enrich themselves with the application of technology.
  • Whoever the leader is, the state will continue to face pressure, both from old economic ideas (inkamben) and newcomers, until the emergence of new actors who manage to emerge as the main players.
  • There will no longer be a place (in the world of work) for the mediocre group who are less demanding of themselves to re-learn or have a passenger mentality. In fact, a diploma from the best university is not enough to take oneself to a higher level if mental self-training is not carried out.
  • Education will experience great pressure from changes in the way of teaching, technology, and quality standards. Algorithms and artificial intelligence will have a significant effect on the learning process.
  • The “what to learn” approach will become obsolete and be replaced by “how to learn.”
  • One of the technologies that will greatly influence economic activities is 3D printing, which will enter all areas of life.
  • Data and information have become an important base in the economy and become a strategic weapon in competition when the world’s population is increasingly shifting to cities and forming megacities, Indonesia will turn to villages. Villages will become the main pillar of life with a different economic and technological face from what we see today.

The platform era has hit the world, but in Indonesia it has not been well anticipated. Not many large national companies, writes Rhenald, are called upon to develop platform-capable software. One of the reasons is that the idea of ​​the platform itself is not really understood and acted upon.

Advertising / Business Strategy / Digital Marketing / Marketing Strategy

5 Most Effective Business Strategies in 2020 for Online Gambling Industry

Sabrinaby Sabrina0

In running a business, especially online gambling, you have to prepare various things, from the capital, profits, losses, to the sales market. However, the most important thing to achieve business goals is a good business strategy that you can do.

What is Business Strategy on Online Gambling?

A business strategy is a variety of ways that a company can do to run a business in order to achieve goals effectively and efficiently. The goal here is to get maximum income and success in the long run.

Business strategy can also be interpreted as the company’s efforts to adopt policies and guidelines that are committed to integrated commitments and actions designed to build excellence in business competition to meet and achieve business goals.

5 Most Effective Business Strategies

With this business strategy, the company is able to determine the direction of the company by identifying it in terms of the market, competitors, customers, and so on. We, the editor of Ajaib, will provide five strategies to start a business that works best for you. Check out the reviews until they run out.

  1. Pay attention to quality

quality content

In modern times like this, more and more new businesses continue to emerge, of course, with a variety of products. However, businesses that really pay attention to quality can be said to be few.

Quality in business is the most important thing that you need to improve to attract many consumers. Pay attention to the quality of some of the elements you sell in the business, from packaging, taste (if in the form of food), product content, raw materials, to provide the best service. While online gambling only provides digital products, one thing you can manage is the quality of the games themselves.

  1. Understand the Target Market

Before doing business professionally, you must be the consumer first. By becoming a user of a product, you can find out what items to sell. In addition, you will also know your target market, what they want from the products you sell. This also helps you better understand market needs and what buyers want from your business. So, before running a business, it is necessary to do a little research that makes it easier for you to find out who the target company you are looking for is. By using this strategy, you can run a business more easily.

  1. Creativity and Innovation

Creativity and innovation are the most important assets in running a business. That is why every entrepreneur or businessman must equip himself with various knowledge and other discourses to be a source of inspiration.

Creative ideas can be a source of inspiration in creating a particular product innovation so that it will provide a greater chance of success for your business. In addition, the creativity and innovation that you offer will increase consumer confidence and they don’t feel bored.

  1. Effective Promotion

effective promotion

Promotion is done to differentiate your business from competitors’ businesses. Conducting effective promotions to potential customers is a strategy that must be carried out by business people. Currently, doing promotions is very easy, it can even be done for free. You can use social media or other online media to introduce products and promote to many people who are more specific and like your product.

When doing promotions, you should use quality visuals, as well as detailed information to explain the products you sell. Do promotions regularly, so that potential customers will be more easily caught. For example, in the online gambling industry, game like slot online that receive promotion regularly will most likely be gaining a number in the audience. City Club Casino using this method to increasing its popularity on a specific game, like slot online. While the promotion is cheap, the gain is pretty massive.

  1. Business Management

Management is no less important in running a business. One of the important things related to this management is financial management. Remember, finance is the life of every business you run.

One of the important financial management to do is carry out the accounting process appropriately and accurately.

Those are some business strategies that can help you easily manage your business to achieve long-term goals. Because a business is not only starting but also maintaining the business until it grows rapidly.

Advertising / Business Strategy / Digital Marketing / Marketing Strategy

5 Easy Ways to Increase User Engagement on Online Gambling Site

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Building relationships and staying in touch with customers is very important, especially for those of us who are in the business world. This is part of user engagement, which means assessing individual responses to several types of offers, such as products, services, or websites.

Easy Ways for Website Engangement

In a web, user engagement is the main key and as important as visibility on search engines. Apart from increasing the value of your brand, it also helps to improve your SEO ranking. Indirectly, user engagement affects the number of visitors on the web.

In increasing user engagement, maximize the first impression when a customer visits the website. You must be able to convince them that the website you have is useful for them. If customers start leaving your website for a short period of time, it will increase your bounce rate and decrease your position in the Google SERPs.

To increase user engagement, here are five steps:

1. Simple but attractive web design

When a web visitor visits your site, other than the content they pay attention to, one of them is web design. A simple web design will sharpen the focus of the important elements on your website. In addition, a minimalist design will shorten the load time of a web page. Consider this if you are going to create a web design.

2. Provide a comment column

Having a comment column will make you more subscribers. According to a Demand Metric report, 45% of customers have reported that this Interactive content is very effective in educating customers and thereby increasing customer engagement.

Invite your website visitors to participate by asking for their suggestions through the comments column about an idea or article that you publish.

3. Conduct online surveys to understand customer motives

Apart from the comments section, providing opinion polls and surveys is a great way to increase visitor engagement. To do this, you don’t need to send a personal email to each customer, as this will have a relatively lower response rate. Just include a generic poll/opinion poll in the middle of your web page or beside or wrap it as a pop-up. You can ask users to provide a description of their motives for visiting a web page, and if they respond, you can take this opportunity to analyze your traffic source’s efficiency.

4. Give rewards and incentives

Providing rewards to web users is not uncommon. Many web owners do this in order to increase traffic to their web visits. Giving rewards in the form of giving away is a good way to lure users into being active on your website. The usual methods for website owners are to ask web users to fill out surveys or personal data, and then visitors will get free e-books and so on. In some online gambling sites, they offer various rewards just for registration only. Big online gambling companies like YukBola often use the method to boost their products, such as Maxbet. In this way, visitors will be more active in interacting on your website.

5. Spread customer reviews on social media

In addition to promoting your product, social media can be a means to approach customers by spreading reviews from your customers. Positive reviews will build trust in potential customers to use your service or product.

Potential customers will certainly trust reviews from other customers more than advertisements because the review is more honest and actual than persuasive advertisements. Positive reviews from customers show a high level of satisfaction with your website, and that will be one of the positive values ​​that increase user engagement on your website. Increasing user engagement is something you continue to do.

Whatever strategy you use, always do it consistently. Give them a consistent experience and create a sense of trust in your brand from their first interaction to becoming a loyal customer of your product. This will make your brand appreciated. This is the reason why customer involvement is so important in a marketing strategy.

Advertising / Business Strategy / Content Marketing / Digital Marketing / Marketing Strategy / Search Engine Optimization

5 Skills A Digital Marketer Must Master

Sabrinaby Sabrina0

Digital marketer is a relatively young profession. It wasn’t until the 2000s that the term digital marketing appeared. Based on HubSpot’s definition, digital marketing is a form of marketing effort that is run online.

Thus, the scope of work of digital marketers is wider. He is a person who does not just work to promote a product or service. More than that, he also had to master several kinds of skills.

This article will discuss some of the skills a digital marketer must master in this more advanced marketing field.

Search Engine Optimization (SEO)

5 Skills Digital Marketer Should Have5 Skills Digital Marketer Should Have

A digital marketer must understand the keys and SEO tricks in order to boost online business (which is usually website-based) so that it appears on the first page of search sites such as Google, Yahoo, and Bing.

SEO itself is determined by many factors contained in the content of your web page. For example, such as the use of keywords, inserting images, using meta titles and meta descriptions, the number of words, the presence of keywords in the header and title, and many more.

Content Writing and Creation

Content is information. Content on the internet comes in many forms, such as blog posts, social media posts, video, audio, and many more. Therefore, content writers specialize in text-form content fields.

Furthermore, a good content writer must have a strong grip on style and grammar, research skills, the ability to write quickly and adhere to deadlines, extensive knowledge of the subject of writing, and high creativity to produce fresh content.

Analytics

One of the advantages of doing business in today’s digital era is the emergence of many analytical tools that help monitor and analyze marketing campaigns.

In addition, tools like that also help digital marketers monitor data related to visitors’ number to a site, buyer demographics, product performance, and others.

Why is such data important? Because the results can be used to make decisions regarding online business performance.

Social Media

Social media is now available through various platforms ranging from Facebook, Twitter, Instagram, Youtube, to instant messenger applications such as Line.

Digital marketers actually work among the social media crowd. That’s why the marketing techniques used by digital marketers are different from traditional marketing techniques.

For example, a digital marketer can work with celebrities to promote a brand through the Instagram platform. Or in another case, a digital marketer can try video marketing techniques to promote a campaign that is run through social media platforms such as Instagram or Youtube.

Graphic design

Graphic design is important because not all marketing information can be conveyed effectively in words alone. After all, visuals can speak more and leave a deep impression than a string of words.

If you do not master graphic design skills, a digital marketer must understand what types of design are able to tempt consumers to buy products.

Those are the five skills a digital marketer should have. In an age when the internet is a space for making capital, it seems important for us to master the ways the internet works so that business can grow rapidly.

Are you a digital marketer? Have you mastered the above skills?

Advertising / Business Strategy / Content Marketing / Digital Marketing / Marketing Strategy / Search Engine Optimization

3 Core Digital Marketing Teams That Companies Should Have

Sabrinaby Sabrina0

Digital marketing teams today seem to be increasingly being found. Marketing is basically the spearhead for a company, both in large companies and for individual companies, which can be run online. Therefore, the role of marketing is, of course, very important for a company. The existence of this very important marketing, of course, also needs to be balanced with the presence of people who can do something or major breakthroughs so that the company’s marketing team can help the company achieve its targets.

A company certainly needs to have the right number of people in a marketing team to run very well and as expected. Moreover, if marketing activities are carried out online, of course, this digital marketing system requires several people who are experts in marketing. The digital marketing system is indeed very suitable to be applied today.

In this day and age, social media users are increasing or increasing. A large number of social media users will certainly trigger the marketing team’s enthusiasm to market various company products through digital media. Among them is through social media, which is currently very much in demand by ordinary people. Marketing through digital media at first glance looks easy, but it takes a proper method to carry out this marketing activity so that maximum results can be achieved.

Marketing Team Company Should Have

Online Marketing Expert

To carry out marketing activities through digital media, of course, requires a special skill or expertise. A marketer who markets products through digital media certainly has to master various ways that can be done to increase online promotion. It takes marketing that is reliable or expert in carrying out online marketing activities so that promotional activities can take place effectively. In carrying out a marketing strategy through digital media, analytical and creative skills are needed.

A digital marketing person should have his own expertise, especially in carrying out promotional activities. Even a digital marketing expert is expected to be a leader in the marketing team that is carried out to achieve the company’s goals. A digital marketing expert is certainly expected to become a social media manager who later can be responsible for running online promotions to the fullest. Digital marketing experts should understand several types of strategies and be able to apply them to improving online marketing strategies.

The right online marketing strategy will really help the digital marketing team in its efforts to carry out promotional activities. Promotions that are carried out optimally will certainly produce good results for the company to get the maximum profit so that marketing activities are declared successful.

Content Creator

In a digital marketing team, it is hoped that there will be a reliable content creator. Online businesses that are currently increasingly prevalent require a unique and interesting online promotion activity to attract consumers’ interest. This is actually not easy, but online promotion can be done quite easily if you are a reliable content creator.

Business content itself is actually an important thing that the digital marketing team must pay attention to. Content creation can even have a direct effect on the success of an online marketing or promotion system. Indeed, content creation is the most important priority for an online business for some digital marketing teams. In this case, a content creator must be creative and skilled.

There should also be more content created so that online marketing activities will be more efficient. In a digital marketing team, a content creator should be able to work with a marketing strategist so that marketing activities can be carried out together. In addition, a content creator must also be able to work with social media managers so that the best online business content can be created. With good cooperation between content creators and various other parties, the online promotion process involving digital marketing will run better.

Data Analyst

Data analysts are needed in a company, both large and small companies, and individuals. A data analyst’s existence is certainly very important, considering that data analysts have important duties and roles in the data processing process. Any data obtained by a data analyst, of course, must be analyzed correctly and precisely so that the next steps that must be taken and carried out by the marketing team can be carried out appropriately.

The data obtained are generally analyzed so that a marketing strategy that is carried out can be assessed whether the strategy can run more effectively and efficiently or not. If the marketing strategy carried out can run effectively and efficiently, then, of course, what this marketing team does will help save company expenses. Even companies will get bigger profits because of marketing, which tends to be effective and efficient.

Basically, data analysis must be carried out carefully and carefully so that there is no prediction error. With the right steps, of course, the company can get maximum benefits or results. Therefore, it is better if the data analysts in the digital marketing team can collaborate with other members to improve effective and efficient online marketing activities.

Content Marketing / Digital Marketing / Marketing Strategy

Various Online Marketing Strategies That Works in 2020

Sabrinaby Sabrina0

In this era, human life can hardly be separated from online or internet activities. Almost all groups and all professions need access to the internet to facilitate their activities, including for business people. Business people need internet or online access to maintain their market share even to increase their target market. Of course, online activities can also be used as marketing with certain marketing strategies to get more customers. Here are the various types of online marketing strategies that can be done.

Content Marketing

Internet users always looking for various information through the internet. Any information they need is almost available there. Therefore, the marketing strategy with the Content Marketing model is very appropriate because it can attract consumers with a variety of information that has been provided on the website of business people. The information created can be in the form of articles or text, videos, images, or even the results of certain research. However, it is better if the information provided must be related or relevant to business ventures owned by business actors. For example, if you search for the most complete betting website, you will find agen sbobet online that provide favorit sports betting like football, basketball, tennis, etc. This site also convert typical casino games into online that can be played through your mobile phone.

Mobile Marketing

This is one of the online marketing strategies that are currently trending. Mobile Marketing can be said as a marketing strategy that targets consumers who use mobile devices such as tablets, smartphones, etc. Therefore, business people inevitably have to redesign the look of their website so that it is friendly or user-friendly when the website is accessed via a mobile device. In fact, based on surveys or research, around 30 to 40% of consumers order or buy products online through cellphones or smartphones.

Continuous Marketing

To run this online marketing strategy, Facebook and Twitter are the right choices, including Instagram. Continuous Marketing emphasizes promotional activities on social media networks. It would be even better if business people did data analysis, such as understanding customer feedback demographics, including their opinions to keep innovating and find business product concepts that are in line with what the market wants.

Integrated Digital Marketing

This is one of the most powerful online marketing strategies. Why? Because here, all components of digital resources are used to the maximum. That is, all the ways to strengthen the effectiveness of marketing through online are best utilized. For example, creating a blog or website, conducting brand or ad campaigns, using social media, and others to reach more consumers. Of course, it takes people who know the ins and outs of the digital world, including the world of marketing.

Visual Marketing

Some say that images speak far more than long text. Some say 1 picture represents 1000 words. That is the power of visual marketing. This marketing emphasizes how to create visual objects that can represent products that businesses offer to consumers. Visual marketing is not only in the real world but also in cyberspace such as Instagram, Pinterest, and even YouTube. Of course, it takes many parties to work together to be able to provide a very sharp visual image and invite consumers.

Personalized Marketing

This type of marketing strategy prioritizes consumers personally. Therefore, it is also called as one to one marketing. This marketing strategy assumes that each consumer is unique. Therefore, every consumer is treated differently. For an e-commerce business, this marketing strategy is very appropriate. An online store with an e-commerce system can display the products provided can vary depending on each user from different locations, hobbies, interests, age, gender, and others. In this way, consumers will certainly be more targeted. But, special software is needed so that this marketing system runs according to plan.

Of all these marketing methods, surely, you already have an idea of ​​which method is right for you to apply to your business. If you don’t master it all, it takes collaboration between those who are experts in the field of IT or technology as well as marketing strategists and even people who can analyze.

Content Marketing / Digital Marketing / Marketing Strategy

Here Are 5 Creative Marketing Strategies For Startups

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Marketing has existed since ancient civilization. That is, marketing has long been an integral part of human life. Activities that occur in marketing activities involve the same elements, both in the era of ancient civilization to the present, where marketing is the process of creating, communicating, and conveying the value offered to consumers. But the more modern human life, the marketing mix involved in it increasingly broad.

Twenty-five years ago, we did not yet know the name of online marketing closely via the Internet. The Internet has not been considered as an important element in communicating value in a product or service. Now, most of the companies that sell products are actively using the Internet as one of the marketing media, not even a few who focus on this virtual market rather than mingling in the conventional market.

In the early 2000s, we also began to recognize the term Startup, which is defined as a startup company that has not been operating for a long time and runs its business using mobile or desktop-based software and websites.

Like any business, startups need customers, need conversions to survive. That is, in addition to the production department, there is also support from the marketing or marketing department whose task is not much different from conventional business marketers. So then came a new approach in the marketing world that was specifically judged to be the most appropriate way to encourage startup traction.

Here we summarize 9 effective marketing strategies for your Startup.

Design a Referral Program

Designing a referral program is the right decision to encourage your Startup’s traction. This is a strategy that departs from a simple approach, that more than 90% of people trust recommendations that come from other people rather than from companies selling products.

But building a referral program from scratch is also not an easy matter. To help speed up execution, you can hold tools from third-party companies that are specifically engaged in that field. Thus, you can focus more on product creation and marketing.

Content Advertising

Content Advertising is now one easy step that has proven successful in reaching more consumers, so make sure that when the product is ready to launch, create massive and educative marketing content. Determine what marketing content is right for your product and who the market you want to target.

No less important is the choice or option to enter (opt-in), or the choice to exit (opt-out) must always be on the site or the marketing and email content that is distributed. Do not let consumers feel disturbed and ultimately become antipathy with your product because the two options are incomplete. Make a correct and smart strategy when launching the movement to acquire customers through email and marketing content.

Offline Activities (community)

Currently, there are many communities that you can specifically aim for in accordance with the products offered, for that try to hold or follow a variety of existing offline activities. Most potential customers, partner investors, to employees like to gather or spend ‘quality time’ on various activities.

Make sure your brand has appeared in these activities of the ten new customers that you successfully get at least a positive step you can achieve besides relying on testimonials or comments on the site.

Online Competition

Holding a competition or contest through social media is also one of the effective marketing strategies for startups that you can do regularly. By doing this activity, you can acquire more customers, increase awareness of your brand, and of course, you can promote products by giving giveaway or gifts in the form of the products you sell. It is highly recommended for all startups to hold this activity routinely, which is proven to be successful and able to increase the number of consumers more.

Content Marketing

Marketing strategies for startups of this type require marketers’ consistency and dedication in creating content that is focused on what customers need, not just selling and selling. Content that is able to answer the needs of consumers can be a bridge for companies to create trust, dependence, and closeness rather than a banner ad or television. When these three elements have been created, it will be easy for consumers to make purchasing decisions.

Beta Exclusive

It is part of human nature that we tend to want what we cannot get. Utilizing this property, you can design stages before launching your Startup, for example, by implementing an exclusive invitation system to certain people. Or, for example, by using the first in getting the first scheme, who registers first will be prioritized. This strategy was successfully adopted by PayPal and Pinterest when it first debuted to the public.

Follow the Right Exhibition or Event

Despite being labeled as a startup company, don’t be afraid to step out of the zone occasionally by taking part in offline events. Certainly, it would be very good if the event that was followed was still related to the industry that your Startup was involved in.

Focus

Choose the most appropriate market for your Startup, don’t try to reach out to all those people who aren’t going to get you anywhere. Start from small range, then spread your wings slowly when your resource is good enough. Facebook used to be only offered to students on certain campuses, and see what happens now.

Building an Image as a Branding

Most successful startups are actually started by small teams. In fact, not infrequently only fronted by one founder. The most important key in starting a startup when you have a limited team like that does not hesitate to become a major player in it. When you can represent a startup well, then the positive energy will be a positive branding for your Startup.

Advertising / Digital Marketing

4 Digital Advertising Tips to Make Your Marketing Strategies More Effective

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Digital advertising has become a major component of modern marketing strategies – and if this is not yet part of your business strategy, hurry to tidy up. Both B2B and B2C businesses, by applying the right digital advertising, you will be able to develop an online presence, and ultimately will generate more conversions or sales.

However, if your ad isn’t carefully thought out, you will most likely not get results as expected. Every aspect of advertising, whether it’s design, channel used, or message, must be carefully considered in order to function according to your expectations.

The following are some digital advertising tips that can be integrated with your own marketing strategy to help your business get the results you want.

1. Creative Elements

When advertising on social media, it is very important to always pay attention to the creative element as often as possible so that it is always relevant and so that the audience does not see the same post more than once. When trying out new ad campaigns, look for images that have consistent aesthetics and characteristics, so your audience will more easily recognize your brand.

2. Use Money Wisely

Each advertising service provider platform gives you different values ​​or offers. You need to find out or analyze on which platform you should invest money and time. It’s important to know the strengths and weaknesses of each platform.

Search engine advertising platforms such as Google Ads function better when there is demand for your product or service, and when you want to target people who are looking for your product or service online. Google Ads is less effective for startups that have created new, innovative products that have never been seen in the market.

While for products that can be easily found in minimarkets or conventional stores, online search is rarely done, so platforms like Google Ads are less effective. This is where social media platforms take a role. Social media users fill their profiles with demographic details and other interests. This means you can target people who might be interested in your business, whether they are looking for your business or not.

3. Do the Research

Now you may feel that you understand what your audience needs based on past experience with the ads you have run. However, taking the time to do thorough research and have data to support your actions is very important.

With research, you can anticipate when your customers exhibit certain behaviors that might harm your business later. It’s important to anticipate any situation, and use the information you have gathered from research to plan your next marketing strategy.

4. Get to know your target audience

In digital advertising, it is very important to understand who your target audience is, which social media are most often used, and also make sure they produce some content there.

When it comes to digital advertising, Facebook clearly leads because it has the best choice to determine to whom you want to advertise and you can also set any budget. Facebook also allows you to target your audience based on your interests, and you can enter up to 10 types of interests. This is why you need to get to know who your target audience is, what they want, and what they want to do. Thus, the content that you create will have to adjust to the characteristics of the audience, and this will attract their attention later.

Thus the discussion of 4 digital advertising tips so that your marketing strategy is more effective. In order to grow your business, integrate your online store website with a payment gateway so you can receive payments directly on your website.

Digital Marketing / Marketing Strategy

What the 4P – 7P Technique in Marketing Mix

Sabrinaby Sabrina0

Previously we discussed the definition of Marketing Mix (Read: Know Understanding What Marketing Mix is). Well, on this occasion, we will discuss the 4P – 7P Technique in the Marketing Mix. Quoted from the article we previously discussed, this technique was originally only 4P, but now it is developed into 7P.

Product

According to the theory, the product is all forms offered to the market for consumption or use by consumers to meet the needs and desires of consumers. The form of need or desire can be in the form of physical or service. The understanding of other products is something that is produced by the company that will be distributed. The quality of a product must be very good so that the product can compete in the market.

Price

 

The price referred to here is the amount of money that the customer must give to the company to get the product they want. At this point, your company should think about how your company can make customers feel that the money they give is comparable to the product they get or in English terms, Worth It.

Place (Distribution Channel)

The success or failure of a marketing strategy is also determined by the distribution channel (place). In the marketing mix, the distribution channel occupies a crucial position. The distribution channel itself is the activity carried out by the company to make its services or products easily obtainable by customers. Companies must pay attention to the ease of access and availability of products at outlets because the purpose of the distribution itself is to provide products and services to consumers at the right place and time.

Promotion (Promotion)

Promotion is an effort to persuade consumers to use products or services offered by the company.

People (HR)

Whether a company is advanced or not depends on the existing human resources. This factor causes the company to look for the best employee candidates. Even a company dares to pay more to pay expert search candidates for a company.

Process

The process referred to here is a sequence of interrelated implementation and then change the input into an output. In the process, the thing that you must pay attention to is patience, accuracy, and continuity in managing or developing your business.

Packaging

At this point, the effect is to attract consumers. Packaging for a product must be made as creative and as innovative as possible because this is very useful to spoil the eyes of consumers. With a unique packaging, consumers will be interested.