6 Online Marketing Strategies for Product Promotion
The success of the products that you make must end up in the hands of consumers. But the product can successfully fall into the hands of consumers, marketing strategy will determine this final process.
Marketing is said to be successful if you are able to touch, the attention of consumers. Living in this era of abundant conveniences, of course, it is impossible for you to market your product, just displaying your product at a stand waiting for consumers sleep. It’s also impossible for you to bother distributing brochures that are a waste of energy.
Currently, for product promotions, you have many choices, especially online marketing strategies. No need to waste energy, time, and add to the accumulation of garbage. All you need is sufficient internet quota and a fast connection.
Create a Blog or Website for Products
Even though there are free website builder platforms like Blogspot and WordPress, there’s nothing wrong with spending a little money on promoting your products by creating a blog or website. And of course you need the services of a website builder to do that.
You can negotiate the fee for website creation services as long as you request it. It’s impossible for you to appreciate a complicated web design cheaply. For starters, it’s good if you make a simple website, but focus on the product.
In its development, you can upgrade the web to be even better. It’s different if you choose a free platform, of course, there are limited features that you can only find on paid websites.
Making Content As Interesting As Possible
When a blog or website is finished, you must fill it with content that really attracts readers or consumers. If possible, don’t just focus on the details and specifications of the product and the price.
You need to know, today’s consumers are hungry for information. What kind of information do consumers want to find? Fun information, but neatly packaged in warm, smart, and straightforward writing. Long-winded information is considered a waste of time and easily leaves your website.
When writing interesting content, also consider using search engine optimization. There is no need to mention keywords often, or your writing in an online marketing strategy is considered inauthentic by Google. Remember, your readers have the instinct to recognize originality. In writing content, don’t just talk about the products you offer. You can also write tips relevant to your product. For example, selling books, products, you can share author profile tips, or how to take care of books, or something else.
Finished with the written content, the online marketing strategy that drains consumers’ curiosity the most is photos. Imagine, don’t you get tired of imagining the products that you describe in long writing?
In uploading photos, you have to be selective. Try to make product photos as attractive as possible with sizes that are not too large. More importantly, you must use real product photos. That way, consumers do not need to complain because they feel cheated.
Creating an Account on Marketplace or E-commerce
The stretch of the virtual market is increasing, so you need to keep up with a variety of knowledge of the right online marketing strategy. Recently, there are more and more marketplace sites. Not every consumer who pass by and visit it every time, even if it’s just window shopping. This is a great chance for you to introduce products on marketplace sites, especially those that have a high rating.
Also, try to make the account that you create on the marketplace site with a credible status or a high rating. Of course, this is to prevent consumers from running away because they think your account is fake when you get low ratings and bad reviews from consumers.
Maximize the Benefits of Social Media
Of the various online media that are scattered in this internet era, social media is lined up to be the first to be accessed when you wake up, rest during office hours, come home from work, and lie down before bed.
Not infrequently you also open social media to kill time waiting for friends who don’t come even though it’s just an unclear scroll. Even when hanging out with friends at the cafe, you usually still open social media to update stories instead of chatting.
Seeing a habitual gap like this, you can include an online marketing strategy to promote your product. Of course, you also have to pay attention to the right timing so that your posts appear on the timeline and look like they’re sprinkling solutions before they get piled up by other similar posts.
Provide a prizes or giveaway
Who doesn’t like getting gifts? Moreover, the gift of a dream product, from what was previously only on the wishlist, has actually arrived at hand. From several online marketing strategies, if you implement a giveaway, you will definitely get a warm welcome, especially free products.
To hold this giveaway, you have to consider several goals to increase the potential sales of your product. As with economic principles, your business should be able to maximize profits with the smallest sacrifices.
At the very least, when you create a giveaway, you can engage consumers in the market circle you created by establishing good relationships. In addition, increased traffic can increase your additional income, and gain consumer trust through the testimonials provided.
Like fishing, giveaways are like bait. A small worm to catch a big fish costs a lot. For good reactions from consumers, instead, you are obliged to reward the only puppet product that you promised either through a lucky draw or a certain contest. Also, we can take the example of online gambling, by providing many promotions and prizes it can easily attract the attention of visitors. As we know that online gambling provides many games that can be easily played to get prizes and benefits such as online slots, poker and many other interesting games. It’s no wonder that online gambling has become this lively.
Join the Advertising Network
Of the various online marketing strategies, joining an online advertising network is more effective than marketing random products. That is, you offer products to consumers who don’t want the product.
Like when you are lying at home, suddenly a salesperson comes offering you a beautiful glass. The chances of buying it are very small. It’s different if you join an advertising network such as Google Adwords, YouTube Ads, Instagram Ads, and others.
Product marketing on Google Adwords is more effective for attracting consumers, because as soon as you type in keywords, search results, recommendations will appear as well as ads related to those keywords.