November 27, 2020

5 Skills A Digital Marketer Must Master

Digital marketer is a relatively young profession. It wasn’t until the 2000s that the term digital marketing appeared. Based on HubSpot’s definition, digital marketing is a form of marketing effort that is run online.

Thus, the scope of work of digital marketers is wider. He is a person who does not just work to promote a product or service. More than that, he also had to master several kinds of skills.

This article will discuss some of the skills a digital marketer must master in this more advanced marketing field.

Search Engine Optimization (SEO)

5 Skills Digital Marketer Should Have5 Skills Digital Marketer Should Have

A digital marketer must understand the keys and SEO tricks in order to boost online business (which is usually website-based) so that it appears on the first page of search sites such as Google, Yahoo, and Bing.

SEO itself is determined by many factors contained in the content of your web page. For example, such as the use of keywords, inserting images, using meta titles and meta descriptions, the number of words, the presence of keywords in the header and title, and many more.

Content Writing and Creation

Content is information. Content on the internet comes in many forms, such as blog posts, social media posts, video, audio, and many more. Therefore, content writers specialize in text-form content fields.

Furthermore, a good content writer must have a strong grip on style and grammar, research skills, the ability to write quickly and adhere to deadlines, extensive knowledge of the subject of writing, and high creativity to produce fresh content.

Analytics

One of the advantages of doing business in today’s digital era is the emergence of many analytical tools that help monitor and analyze marketing campaigns.

In addition, tools like that also help digital marketers monitor data related to visitors’ number to a site, buyer demographics, product performance, and others.

Why is such data important? Because the results can be used to make decisions regarding online business performance.

Social Media

Social media is now available through various platforms ranging from Facebook, Twitter, Instagram, Youtube, to instant messenger applications such as Line.

Digital marketers actually work among the social media crowd. That’s why the marketing techniques used by digital marketers are different from traditional marketing techniques.

For example, a digital marketer can work with celebrities to promote a brand through the Instagram platform. Or in another case, a digital marketer can try video marketing techniques to promote a campaign that is run through social media platforms such as Instagram or Youtube.

Graphic design

Graphic design is important because not all marketing information can be conveyed effectively in words alone. After all, visuals can speak more and leave a deep impression than a string of words.

If you do not master graphic design skills, a digital marketer must understand what types of design are able to tempt consumers to buy products.

Those are the five skills a digital marketer should have. In an age when the internet is a space for making capital, it seems important for us to master the ways the internet works so that business can grow rapidly.

Are you a digital marketer? Have you mastered the above skills?

3 Core Digital Marketing Teams That Companies Should Have

Digital marketing teams today seem to be increasingly being found. Marketing is basically the spearhead for a company, both in large companies and for individual companies, which can be run online. Therefore, the role of marketing is, of course, very important for a company. The existence of this very important marketing, of course, also needs to be balanced with the presence of people who can do something or major breakthroughs so that the company’s marketing team can help the company achieve its targets.

A company certainly needs to have the right number of people in a marketing team to run very well and as expected. Moreover, if marketing activities are carried out online, of course, this digital marketing system requires several people who are experts in marketing. The digital marketing system is indeed very suitable to be applied today.

In this day and age, social media users are increasing or increasing. A large number of social media users will certainly trigger the marketing team’s enthusiasm to market various company products through digital media. Among them is through social media, which is currently very much in demand by ordinary people. Marketing through digital media at first glance looks easy, but it takes a proper method to carry out this marketing activity so that maximum results can be achieved.

Marketing Team Company Should Have

Online Marketing Expert

To carry out marketing activities through digital media, of course, requires a special skill or expertise. A marketer who markets products through digital media certainly has to master various ways that can be done to increase online promotion. It takes marketing that is reliable or expert in carrying out online marketing activities so that promotional activities can take place effectively. In carrying out a marketing strategy through digital media, analytical and creative skills are needed.

A digital marketing person should have his own expertise, especially in carrying out promotional activities. Even a digital marketing expert is expected to be a leader in the marketing team that is carried out to achieve the company’s goals. A digital marketing expert is certainly expected to become a social media manager who later can be responsible for running online promotions to the fullest. Digital marketing experts should understand several types of strategies and be able to apply them to improving online marketing strategies.

The right online marketing strategy will really help the digital marketing team in its efforts to carry out promotional activities. Promotions that are carried out optimally will certainly produce good results for the company to get the maximum profit so that marketing activities are declared successful.

Content Creator

In a digital marketing team, it is hoped that there will be a reliable content creator. Online businesses that are currently increasingly prevalent require a unique and interesting online promotion activity to attract consumers’ interest. This is actually not easy, but online promotion can be done quite easily if you are a reliable content creator.

Business content itself is actually an important thing that the digital marketing team must pay attention to. Content creation can even have a direct effect on the success of an online marketing or promotion system. Indeed, content creation is the most important priority for an online business for some digital marketing teams. In this case, a content creator must be creative and skilled.

There should also be more content created so that online marketing activities will be more efficient. In a digital marketing team, a content creator should be able to work with a marketing strategist so that marketing activities can be carried out together. In addition, a content creator must also be able to work with social media managers so that the best online business content can be created. With good cooperation between content creators and various other parties, the online promotion process involving digital marketing will run better.

Data Analyst

Data analysts are needed in a company, both large and small companies, and individuals. A data analyst’s existence is certainly very important, considering that data analysts have important duties and roles in the data processing process. Any data obtained by a data analyst, of course, must be analyzed correctly and precisely so that the next steps that must be taken and carried out by the marketing team can be carried out appropriately.

The data obtained are generally analyzed so that a marketing strategy that is carried out can be assessed whether the strategy can run more effectively and efficiently or not. If the marketing strategy carried out can run effectively and efficiently, then, of course, what this marketing team does will help save company expenses. Even companies will get bigger profits because of marketing, which tends to be effective and efficient.

Basically, data analysis must be carried out carefully and carefully so that there is no prediction error. With the right steps, of course, the company can get maximum benefits or results. Therefore, it is better if the data analysts in the digital marketing team can collaborate with other members to improve effective and efficient online marketing activities.