Marketing has existed since ancient civilization. That is, marketing has long been an integral part of human life. Activities that occur in marketing activities involve the same elements, both in the era of ancient civilization to the present, where marketing is the process of creating, communicating, and conveying the value offered to consumers. But the more modern human life, the marketing mix involved in it increasingly broad.
Twenty-five years ago, we did not yet know the name of online marketing closely via the Internet. The Internet has not been considered as an important element in communicating value in a product or service. Now, most of the companies that sell products are actively using the Internet as one of the marketing media, not even a few who focus on this virtual market rather than mingling in the conventional market.
In the early 2000s, we also began to recognize the term Startup, which is defined as a startup company that has not been operating for a long time and runs its business using mobile or desktop-based software and websites.
Like any business, startups need customers, need conversions to survive. That is, in addition to the production department, there is also support from the marketing or marketing department whose task is not much different from conventional business marketers. So then came a new approach in the marketing world that was specifically judged to be the most appropriate way to encourage startup traction.
Here we summarize 9 effective marketing strategies for your Startup.
Design a Referral Program
Designing a referral program is the right decision to encourage your Startup’s traction. This is a strategy that departs from a simple approach, that more than 90% of people trust recommendations that come from other people rather than from companies selling products.
But building a referral program from scratch is also not an easy matter. To help speed up execution, you can hold tools from third-party companies that are specifically engaged in that field. Thus, you can focus more on product creation and marketing.
Content Advertising is now one easy step that has proven successful in reaching more consumers, so make sure that when the product is ready to launch, create massive and educative marketing content. Determine what marketing content is right for your product and who the market you want to target.
No less important is the choice or option to enter (opt-in), or the choice to exit (opt-out) must always be on the site or the marketing and email content that is distributed. Do not let consumers feel disturbed and ultimately become antipathy with your product because the two options are incomplete. Make a correct and smart strategy when launching the movement to acquire customers through email and marketing content.
Offline Activities (community)
Currently, there are many communities that you can specifically aim for in accordance with the products offered, for that try to hold or follow a variety of existing offline activities. Most potential customers, partner investors, to employees like to gather or spend ‘quality time’ on various activities.
Make sure your brand has appeared in these activities of the ten new customers that you successfully get at least a positive step you can achieve besides relying on testimonials or comments on the site.
Holding a competition or contest through social media is also one of the effective marketing strategies for startups that you can do regularly. By doing this activity, you can acquire more customers, increase awareness of your brand, and of course, you can promote products by giving giveaway or gifts in the form of the products you sell. It is highly recommended for all startups to hold this activity routinely, which is proven to be successful and able to increase the number of consumers more.
Marketing strategies for startups of this type require marketers’ consistency and dedication in creating content that is focused on what customers need, not just selling and selling. Content that is able to answer the needs of consumers can be a bridge for companies to create trust, dependence, and closeness rather than a banner ad or television. When these three elements have been created, it will be easy for consumers to make purchasing decisions.
It is part of human nature that we tend to want what we cannot get. Utilizing this property, you can design stages before launching your Startup, for example, by implementing an exclusive invitation system to certain people. Or, for example, by using the first in getting the first scheme, who registers first will be prioritized. This strategy was successfully adopted by PayPal and Pinterest when it first debuted to the public.
Follow the Right Exhibition or Event
Despite being labeled as a startup company, don’t be afraid to step out of the zone occasionally by taking part in offline events. Certainly, it would be very good if the event that was followed was still related to the industry that your Startup was involved in.
Choose the most appropriate market for your Startup, don’t try to reach out to all those people who aren’t going to get you anywhere. Start from small range, then spread your wings slowly when your resource is good enough. Facebook used to be only offered to students on certain campuses, and see what happens now.
Building an Image as a Branding
Most successful startups are actually started by small teams. In fact, not infrequently only fronted by one founder. The most important key in starting a startup when you have a limited team like that does not hesitate to become a major player in it. When you can represent a startup well, then the positive energy will be a positive branding for your Startup.