Various Online Marketing Strategies That Works in 2020

In this era, human life can hardly be separated from online or internet activities. Almost all groups and all professions need access to the internet to facilitate their activities, including for business people. Business people need internet or online access to maintain their market share even to increase their target market. Of course, online activities can also be used as marketing with certain marketing strategies to get more customers. Here are the various types of online marketing strategies that can be done.

Content Marketing

Internet users always looking for various information through the internet. Any information they need is almost available there. Therefore, the marketing strategy with the Content Marketing model is very appropriate because it can attract consumers with a variety of information that has been provided on the website of business people. The information created can be in the form of articles or text, videos, images, or even the results of certain research. However, it is better if the information provided must be related or relevant to business ventures owned by business actors. For example, if you search for the most complete betting website, you will find agen sbobet online that provide favorit sports betting like football, basketball, tennis, etc. This site also convert typical casino games into online that can be played through your mobile phone.

Mobile Marketing

This is one of the online marketing strategies that are currently trending. Mobile Marketing can be said as a marketing strategy that targets consumers who use mobile devices such as tablets, smartphones, etc. Therefore, business people inevitably have to redesign the look of their website so that it is friendly or user-friendly when the website is accessed via a mobile device. In fact, based on surveys or research, around 30 to 40% of consumers order or buy products online through cellphones or smartphones.

Continuous Marketing

To run this online marketing strategy, Facebook and Twitter are the right choices, including Instagram. Continuous Marketing emphasizes promotional activities on social media networks. It would be even better if business people did data analysis, such as understanding customer feedback demographics, including their opinions to keep innovating and find business product concepts that are in line with what the market wants.

Integrated Digital Marketing

This is one of the most powerful online marketing strategies. Why? Because here, all components of digital resources are used to the maximum. That is, all the ways to strengthen the effectiveness of marketing through online are best utilized. For example, creating a blog or website, conducting brand or ad campaigns, using social media, and others to reach more consumers. Of course, it takes people who know the ins and outs of the digital world, including the world of marketing.

Visual Marketing

Some say that images speak far more than long text. Some say 1 picture represents 1000 words. That is the power of visual marketing. This marketing emphasizes how to create visual objects that can represent products that businesses offer to consumers. Visual marketing is not only in the real world but also in cyberspace such as Instagram, Pinterest, and even YouTube. Of course, it takes many parties to work together to be able to provide a very sharp visual image and invite consumers.

Personalized Marketing

This type of marketing strategy prioritizes consumers personally. Therefore, it is also called as one to one marketing. This marketing strategy assumes that each consumer is unique. Therefore, every consumer is treated differently. For an e-commerce business, this marketing strategy is very appropriate. An online store with an e-commerce system can display the products provided can vary depending on each user from different locations, hobbies, interests, age, gender, and others. In this way, consumers will certainly be more targeted. But, special software is needed so that this marketing system runs according to plan.

Of all these marketing methods, surely, you already have an idea of ​​which method is right for you to apply to your business. If you don’t master it all, it takes collaboration between those who are experts in the field of IT or technology as well as marketing strategists and even people who can analyze.

Here Are 5 Creative Marketing Strategies For Startups

Marketing has existed since ancient civilization. That is, marketing has long been an integral part of human life. Activities that occur in marketing activities involve the same elements, both in the era of ancient civilization to the present, where marketing is the process of creating, communicating, and conveying the value offered to consumers. But the more modern human life, the marketing mix involved in it increasingly broad.

Twenty-five years ago, we did not yet know the name of online marketing closely via the Internet. The Internet has not been considered as an important element in communicating value in a product or service. Now, most of the companies that sell products are actively using the Internet as one of the marketing media, not even a few who focus on this virtual market rather than mingling in the conventional market.

In the early 2000s, we also began to recognize the term Startup, which is defined as a startup company that has not been operating for a long time and runs its business using mobile or desktop-based software and websites.

Like any business, startups need customers, need conversions to survive. That is, in addition to the production department, there is also support from the marketing or marketing department whose task is not much different from conventional business marketers. So then came a new approach in the marketing world that was specifically judged to be the most appropriate way to encourage startup traction.

Here we summarize 9 effective marketing strategies for your Startup.

Design a Referral Program

Designing a referral program is the right decision to encourage your Startup’s traction. This is a strategy that departs from a simple approach, that more than 90% of people trust recommendations that come from other people rather than from companies selling products.

But building a referral program from scratch is also not an easy matter. To help speed up execution, you can hold tools from third-party companies that are specifically engaged in that field. Thus, you can focus more on product creation and marketing.

Content Advertising

Content Advertising is now one easy step that has proven successful in reaching more consumers, so make sure that when the product is ready to launch, create massive and educative marketing content. Determine what marketing content is right for your product and who the market you want to target.

No less important is the choice or option to enter (opt-in), or the choice to exit (opt-out) must always be on the site or the marketing and email content that is distributed. Do not let consumers feel disturbed and ultimately become antipathy with your product because the two options are incomplete. Make a correct and smart strategy when launching the movement to acquire customers through email and marketing content.

Offline Activities (community)

Currently, there are many communities that you can specifically aim for in accordance with the products offered, for that try to hold or follow a variety of existing offline activities. Most potential customers, partner investors, to employees like to gather or spend ‘quality time’ on various activities.

Make sure your brand has appeared in these activities of the ten new customers that you successfully get at least a positive step you can achieve besides relying on testimonials or comments on the site.

Online Competition

Holding a competition or contest through social media is also one of the effective marketing strategies for startups that you can do regularly. By doing this activity, you can acquire more customers, increase awareness of your brand, and of course, you can promote products by giving giveaway or gifts in the form of the products you sell. It is highly recommended for all startups to hold this activity routinely, which is proven to be successful and able to increase the number of consumers more.

Content Marketing

Marketing strategies for startups of this type require marketers’ consistency and dedication in creating content that is focused on what customers need, not just selling and selling. Content that is able to answer the needs of consumers can be a bridge for companies to create trust, dependence, and closeness rather than a banner ad or television. When these three elements have been created, it will be easy for consumers to make purchasing decisions.

Beta Exclusive

It is part of human nature that we tend to want what we cannot get. Utilizing this property, you can design stages before launching your Startup, for example, by implementing an exclusive invitation system to certain people. Or, for example, by using the first in getting the first scheme, who registers first will be prioritized. This strategy was successfully adopted by PayPal and Pinterest when it first debuted to the public.

Follow the Right Exhibition or Event

Despite being labeled as a startup company, don’t be afraid to step out of the zone occasionally by taking part in offline events. Certainly, it would be very good if the event that was followed was still related to the industry that your Startup was involved in.

Focus

Choose the most appropriate market for your Startup, don’t try to reach out to all those people who aren’t going to get you anywhere. Start from small range, then spread your wings slowly when your resource is good enough. Facebook used to be only offered to students on certain campuses, and see what happens now.

Building an Image as a Branding

Most successful startups are actually started by small teams. In fact, not infrequently only fronted by one founder. The most important key in starting a startup when you have a limited team like that does not hesitate to become a major player in it. When you can represent a startup well, then the positive energy will be a positive branding for your Startup.

4 Digital Advertising Tips to Make Your Marketing Strategies More Effective

Digital advertising has become a major component of modern marketing strategies – and if this is not yet part of your business strategy, hurry to tidy up. Both B2B and B2C businesses, by applying the right digital advertising, you will be able to develop an online presence, and ultimately will generate more conversions or sales.

However, if your ad isn’t carefully thought out, you will most likely not get results as expected. Every aspect of advertising, whether it’s design, channel used, or message, must be carefully considered in order to function according to your expectations.

The following are some digital advertising tips that can be integrated with your own marketing strategy to help your business get the results you want.

1. Creative Elements

When advertising on social media, it is very important to always pay attention to the creative element as often as possible so that it is always relevant and so that the audience does not see the same post more than once. When trying out new ad campaigns, look for images that have consistent aesthetics and characteristics, so your audience will more easily recognize your brand.

2. Use Money Wisely

Each advertising service provider platform gives you different values ​​or offers. You need to find out or analyze on which platform you should invest money and time. It’s important to know the strengths and weaknesses of each platform.

Search engine advertising platforms such as Google Ads function better when there is demand for your product or service, and when you want to target people who are looking for your product or service online. Google Ads is less effective for startups that have created new, innovative products that have never been seen in the market.

While for products that can be easily found in minimarkets or conventional stores, online search is rarely done, so platforms like Google Ads are less effective. This is where social media platforms take a role. Social media users fill their profiles with demographic details and other interests. This means you can target people who might be interested in your business, whether they are looking for your business or not.

3. Do the Research

Now you may feel that you understand what your audience needs based on past experience with the ads you have run. However, taking the time to do thorough research and have data to support your actions is very important.

With research, you can anticipate when your customers exhibit certain behaviors that might harm your business later. It’s important to anticipate any situation, and use the information you have gathered from research to plan your next marketing strategy.

4. Get to know your target audience

In digital advertising, it is very important to understand who your target audience is, which social media are most often used, and also make sure they produce some content there.

When it comes to digital advertising, Facebook clearly leads because it has the best choice to determine to whom you want to advertise and you can also set any budget. Facebook also allows you to target your audience based on your interests, and you can enter up to 10 types of interests. This is why you need to get to know who your target audience is, what they want, and what they want to do. Thus, the content that you create will have to adjust to the characteristics of the audience, and this will attract their attention later.

Thus the discussion of 4 digital advertising tips so that your marketing strategy is more effective. In order to grow your business, integrate your online store website with a payment gateway so you can receive payments directly on your website.

What the 4P – 7P Technique in Marketing Mix

Previously we discussed the definition of Marketing Mix (Read: Know Understanding What Marketing Mix is). Well, on this occasion, we will discuss the 4P – 7P Technique in the Marketing Mix. Quoted from the article we previously discussed, this technique was originally only 4P, but now it is developed into 7P.

Product

According to the theory, the product is all forms offered to the market for consumption or use by consumers to meet the needs and desires of consumers. The form of need or desire can be in the form of physical or service. The understanding of other products is something that is produced by the company that will be distributed. The quality of a product must be very good so that the product can compete in the market.

Price

 

The price referred to here is the amount of money that the customer must give to the company to get the product they want. At this point, your company should think about how your company can make customers feel that the money they give is comparable to the product they get or in English terms, Worth It.

Place (Distribution Channel)

The success or failure of a marketing strategy is also determined by the distribution channel (place). In the marketing mix, the distribution channel occupies a crucial position. The distribution channel itself is the activity carried out by the company to make its services or products easily obtainable by customers. Companies must pay attention to the ease of access and availability of products at outlets because the purpose of the distribution itself is to provide products and services to consumers at the right place and time.

Promotion (Promotion)

Promotion is an effort to persuade consumers to use products or services offered by the company.

People (HR)

Whether a company is advanced or not depends on the existing human resources. This factor causes the company to look for the best employee candidates. Even a company dares to pay more to pay expert search candidates for a company.

Process

The process referred to here is a sequence of interrelated implementation and then change the input into an output. In the process, the thing that you must pay attention to is patience, accuracy, and continuity in managing or developing your business.

Packaging

At this point, the effect is to attract consumers. Packaging for a product must be made as creative and as innovative as possible because this is very useful to spoil the eyes of consumers. With a unique packaging, consumers will be interested.