Digital marketer is a relatively young profession. It wasn’t until the 2000s that the term digital marketing appeared. Based on HubSpot’s definition, digital marketing is a form of marketing effort that is run online.
Thus, the scope of work of digital marketers is wider. He is a person who does not just work to promote a product or service. More than that, he also had to master several kinds of skills.
This article will discuss some of the skills a digital marketer must master in this more advanced marketing field.
Search Engine Optimization (SEO)
5 Skills Digital Marketer Should Have
A digital marketer must understand the keys and SEO tricks in order to boost online business (which is usually website-based) so that it appears on the first page of search sites such as Google, Yahoo, and Bing.
SEO itself is determined by many factors contained in the content of your web page. For example, such as the use of keywords, inserting images, using meta titles and meta descriptions, the number of words, the presence of keywords in the header and title, and many more.
Content Writing and Creation
Content is information. Content on the internet comes in many forms, such as blog posts, social media posts, video, audio, and many more. Therefore, content writers specialize in text-form content fields.
Furthermore, a good content writer must have a strong grip on style and grammar, research skills, the ability to write quickly and adhere to deadlines, extensive knowledge of the subject of writing, and high creativity to produce fresh content.
One of the advantages of doing business in today’s digital era is the emergence of many analytical tools that help monitor and analyze marketing campaigns.
In addition, tools like that also help digital marketers monitor data related to visitors’ number to a site, buyer demographics, product performance, and others.
Why is such data important? Because the results can be used to make decisions regarding online business performance.
Social media is now available through various platforms ranging from Facebook, Twitter, Instagram, Youtube, to instant messenger applications such as Line.
Digital marketers actually work among the social media crowd. That’s why the marketing techniques used by digital marketers are different from traditional marketing techniques.
For example, a digital marketer can work with celebrities to promote a brand through the Instagram platform. Or in another case, a digital marketer can try video marketing techniques to promote a campaign that is run through social media platforms such as Instagram or Youtube.
Graphic design is important because not all marketing information can be conveyed effectively in words alone. After all, visuals can speak more and leave a deep impression than a string of words.
If you do not master graphic design skills, a digital marketer must understand what types of design are able to tempt consumers to buy products.
Those are the five skills a digital marketer should have. In an age when the internet is a space for making capital, it seems important for us to master the ways the internet works so that business can grow rapidly.
Are you a digital marketer? Have you mastered the above skills?