November 27, 2020

5 Easy Ways to Increase User Engagement on Online Gambling Site

Building relationships and staying in touch with customers is very important, especially for those of us who are in the business world. This is part of user engagement, which means assessing individual responses to several types of offers, such as products, services, or websites.

Easy Ways for Website Engangement

In a web, user engagement is the main key and as important as visibility on search engines. Apart from increasing the value of your brand, it also helps to improve your SEO ranking. Indirectly, user engagement affects the number of visitors on the web.

In increasing user engagement, maximize the first impression when a customer visits the website. You must be able to convince them that the website you have is useful for them. If customers start leaving your website for a short period of time, it will increase your bounce rate and decrease your position in the Google SERPs.

To increase user engagement, here are five steps:

1. Simple but attractive web design

When a web visitor visits your site, other than the content they pay attention to, one of them is web design. A simple web design will sharpen the focus of the important elements on your website. In addition, a minimalist design will shorten the load time of a web page. Consider this if you are going to create a web design.

2. Provide a comment column

Having a comment column will make you more subscribers. According to a Demand Metric report, 45% of customers have reported that this Interactive content is very effective in educating customers and thereby increasing customer engagement.

Invite your website visitors to participate by asking for their suggestions through the comments column about an idea or article that you publish.

3. Conduct online surveys to understand customer motives

Apart from the comments section, providing opinion polls and surveys is a great way to increase visitor engagement. To do this, you don’t need to send a personal email to each customer, as this will have a relatively lower response rate. Just include a generic poll/opinion poll in the middle of your web page or beside or wrap it as a pop-up. You can ask users to provide a description of their motives for visiting a web page, and if they respond, you can take this opportunity to analyze your traffic source’s efficiency.

4. Give rewards and incentives

Providing rewards to web users is not uncommon. Many web owners do this in order to increase traffic to their web visits. Giving rewards in the form of giving away is a good way to lure users into being active on your website. The usual methods for website owners are to ask web users to fill out surveys or personal data, and then visitors will get free e-books and so on. In some online gambling sites, they offer various rewards just for registration only. Big online gambling companies like YukBola often use the method to boost their products, such as Maxbet. In this way, visitors will be more active in interacting on your website.

5. Spread customer reviews on social media

In addition to promoting your product, social media can be a means to approach customers by spreading reviews from your customers. Positive reviews will build trust in potential customers to use your service or product.

Potential customers will certainly trust reviews from other customers more than advertisements because the review is more honest and actual than persuasive advertisements. Positive reviews from customers show a high level of satisfaction with your website, and that will be one of the positive values ​​that increase user engagement on your website. Increasing user engagement is something you continue to do.

Whatever strategy you use, always do it consistently. Give them a consistent experience and create a sense of trust in your brand from their first interaction to becoming a loyal customer of your product. This will make your brand appreciated. This is the reason why customer involvement is so important in a marketing strategy.

5 Skills A Digital Marketer Must Master

Digital marketer is a relatively young profession. It wasn’t until the 2000s that the term digital marketing appeared. Based on HubSpot’s definition, digital marketing is a form of marketing effort that is run online.

Thus, the scope of work of digital marketers is wider. He is a person who does not just work to promote a product or service. More than that, he also had to master several kinds of skills.

This article will discuss some of the skills a digital marketer must master in this more advanced marketing field.

Search Engine Optimization (SEO)

5 Skills Digital Marketer Should Have5 Skills Digital Marketer Should Have

A digital marketer must understand the keys and SEO tricks in order to boost online business (which is usually website-based) so that it appears on the first page of search sites such as Google, Yahoo, and Bing.

SEO itself is determined by many factors contained in the content of your web page. For example, such as the use of keywords, inserting images, using meta titles and meta descriptions, the number of words, the presence of keywords in the header and title, and many more.

Content Writing and Creation

Content is information. Content on the internet comes in many forms, such as blog posts, social media posts, video, audio, and many more. Therefore, content writers specialize in text-form content fields.

Furthermore, a good content writer must have a strong grip on style and grammar, research skills, the ability to write quickly and adhere to deadlines, extensive knowledge of the subject of writing, and high creativity to produce fresh content.

Analytics

One of the advantages of doing business in today’s digital era is the emergence of many analytical tools that help monitor and analyze marketing campaigns.

In addition, tools like that also help digital marketers monitor data related to visitors’ number to a site, buyer demographics, product performance, and others.

Why is such data important? Because the results can be used to make decisions regarding online business performance.

Social Media

Social media is now available through various platforms ranging from Facebook, Twitter, Instagram, Youtube, to instant messenger applications such as Line.

Digital marketers actually work among the social media crowd. That’s why the marketing techniques used by digital marketers are different from traditional marketing techniques.

For example, a digital marketer can work with celebrities to promote a brand through the Instagram platform. Or in another case, a digital marketer can try video marketing techniques to promote a campaign that is run through social media platforms such as Instagram or Youtube.

Graphic design

Graphic design is important because not all marketing information can be conveyed effectively in words alone. After all, visuals can speak more and leave a deep impression than a string of words.

If you do not master graphic design skills, a digital marketer must understand what types of design are able to tempt consumers to buy products.

Those are the five skills a digital marketer should have. In an age when the internet is a space for making capital, it seems important for us to master the ways the internet works so that business can grow rapidly.

Are you a digital marketer? Have you mastered the above skills?

3 Core Digital Marketing Teams That Companies Should Have

Digital marketing teams today seem to be increasingly being found. Marketing is basically the spearhead for a company, both in large companies and for individual companies, which can be run online. Therefore, the role of marketing is, of course, very important for a company. The existence of this very important marketing, of course, also needs to be balanced with the presence of people who can do something or major breakthroughs so that the company’s marketing team can help the company achieve its targets.

A company certainly needs to have the right number of people in a marketing team to run very well and as expected. Moreover, if marketing activities are carried out online, of course, this digital marketing system requires several people who are experts in marketing. The digital marketing system is indeed very suitable to be applied today.

In this day and age, social media users are increasing or increasing. A large number of social media users will certainly trigger the marketing team’s enthusiasm to market various company products through digital media. Among them is through social media, which is currently very much in demand by ordinary people. Marketing through digital media at first glance looks easy, but it takes a proper method to carry out this marketing activity so that maximum results can be achieved.

Marketing Team Company Should Have

Online Marketing Expert

To carry out marketing activities through digital media, of course, requires a special skill or expertise. A marketer who markets products through digital media certainly has to master various ways that can be done to increase online promotion. It takes marketing that is reliable or expert in carrying out online marketing activities so that promotional activities can take place effectively. In carrying out a marketing strategy through digital media, analytical and creative skills are needed.

A digital marketing person should have his own expertise, especially in carrying out promotional activities. Even a digital marketing expert is expected to be a leader in the marketing team that is carried out to achieve the company’s goals. A digital marketing expert is certainly expected to become a social media manager who later can be responsible for running online promotions to the fullest. Digital marketing experts should understand several types of strategies and be able to apply them to improving online marketing strategies.

The right online marketing strategy will really help the digital marketing team in its efforts to carry out promotional activities. Promotions that are carried out optimally will certainly produce good results for the company to get the maximum profit so that marketing activities are declared successful.

Content Creator

In a digital marketing team, it is hoped that there will be a reliable content creator. Online businesses that are currently increasingly prevalent require a unique and interesting online promotion activity to attract consumers’ interest. This is actually not easy, but online promotion can be done quite easily if you are a reliable content creator.

Business content itself is actually an important thing that the digital marketing team must pay attention to. Content creation can even have a direct effect on the success of an online marketing or promotion system. Indeed, content creation is the most important priority for an online business for some digital marketing teams. In this case, a content creator must be creative and skilled.

There should also be more content created so that online marketing activities will be more efficient. In a digital marketing team, a content creator should be able to work with a marketing strategist so that marketing activities can be carried out together. In addition, a content creator must also be able to work with social media managers so that the best online business content can be created. With good cooperation between content creators and various other parties, the online promotion process involving digital marketing will run better.

Data Analyst

Data analysts are needed in a company, both large and small companies, and individuals. A data analyst’s existence is certainly very important, considering that data analysts have important duties and roles in the data processing process. Any data obtained by a data analyst, of course, must be analyzed correctly and precisely so that the next steps that must be taken and carried out by the marketing team can be carried out appropriately.

The data obtained are generally analyzed so that a marketing strategy that is carried out can be assessed whether the strategy can run more effectively and efficiently or not. If the marketing strategy carried out can run effectively and efficiently, then, of course, what this marketing team does will help save company expenses. Even companies will get bigger profits because of marketing, which tends to be effective and efficient.

Basically, data analysis must be carried out carefully and carefully so that there is no prediction error. With the right steps, of course, the company can get maximum benefits or results. Therefore, it is better if the data analysts in the digital marketing team can collaborate with other members to improve effective and efficient online marketing activities.

4 Digital Advertising Tips to Make Your Marketing Strategies More Effective

Digital advertising has become a major component of modern marketing strategies – and if this is not yet part of your business strategy, hurry to tidy up. Both B2B and B2C businesses, by applying the right digital advertising, you will be able to develop an online presence, and ultimately will generate more conversions or sales.

However, if your ad isn’t carefully thought out, you will most likely not get results as expected. Every aspect of advertising, whether it’s design, channel used, or message, must be carefully considered in order to function according to your expectations.

The following are some digital advertising tips that can be integrated with your own marketing strategy to help your business get the results you want.

1. Creative Elements

When advertising on social media, it is very important to always pay attention to the creative element as often as possible so that it is always relevant and so that the audience does not see the same post more than once. When trying out new ad campaigns, look for images that have consistent aesthetics and characteristics, so your audience will more easily recognize your brand.

2. Use Money Wisely

Each advertising service provider platform gives you different values ​​or offers. You need to find out or analyze on which platform you should invest money and time. It’s important to know the strengths and weaknesses of each platform.

Search engine advertising platforms such as Google Ads function better when there is demand for your product or service, and when you want to target people who are looking for your product or service online. Google Ads is less effective for startups that have created new, innovative products that have never been seen in the market.

While for products that can be easily found in minimarkets or conventional stores, online search is rarely done, so platforms like Google Ads are less effective. This is where social media platforms take a role. Social media users fill their profiles with demographic details and other interests. This means you can target people who might be interested in your business, whether they are looking for your business or not.

3. Do the Research

Now you may feel that you understand what your audience needs based on past experience with the ads you have run. However, taking the time to do thorough research and have data to support your actions is very important.

With research, you can anticipate when your customers exhibit certain behaviors that might harm your business later. It’s important to anticipate any situation, and use the information you have gathered from research to plan your next marketing strategy.

4. Get to know your target audience

In digital advertising, it is very important to understand who your target audience is, which social media are most often used, and also make sure they produce some content there.

When it comes to digital advertising, Facebook clearly leads because it has the best choice to determine to whom you want to advertise and you can also set any budget. Facebook also allows you to target your audience based on your interests, and you can enter up to 10 types of interests. This is why you need to get to know who your target audience is, what they want, and what they want to do. Thus, the content that you create will have to adjust to the characteristics of the audience, and this will attract their attention later.

Thus the discussion of 4 digital advertising tips so that your marketing strategy is more effective. In order to grow your business, integrate your online store website with a payment gateway so you can receive payments directly on your website.

What are ATL and BTL and the difference?

ATL and BTL are part of marketing activities. ATL is short for above the line, which is a marketing or promotional activity that is usually carried out by central management to form the desired brand image. While BTL is short for below the line, which is a marketing or promotional activity carried out at the retail level that aims to attract consumers to use or buy products, for example, discount programs and free trials.

Besides ATL and BTL, there is also TTL. TTL is short for Through The Line, which is a new term in the marketing world that combines BTL and ATL promotions. Because of the sophistication of information technology that makes ATL and BTL increasingly cryptic.

ATL is usually used to build a brand or brand, while BTL is used in the sales program why ATL and BTL are essential because, with brands in the business, a business consumer can find out our products and have the potential to buy them.

It can be said that ATL and BTL are essential in the process of promoting a product starting at the retail level that aims to attract consumers to want to buy their products.

Here are the differences between ATL and BTL

ATL or Above The Line

  • Broad target audience
  • More to explain a concept or idea. There is no direct interaction with the audience.
  • The media used include TV, Radio, Magazines, Newspapers,
  • Billboards, online media, the internet can be through websites, blogs, or social media.

BTL or Below The Line

  • Limited Target Audience
  • The media or its activities allow the audience to feel, touch, or interact even directly buying action.
  • The media used are Event, Sponsorship, Sampling, Point of Sale
  • (POS) materials, Consumer Promotion, Trade Promotion, and others.

What is TTL (Through the Line)

At present, the more advanced technology is, the ATL and BTL are increasingly biased. Some activities contain BTL elements, and vice versa, there are BTL elements that contain ATL elements. An example of ATL with BTL is advertising a brand in a magazine that is given a sample of its products. BTL is an event activity that is promoted through radio and SMS advertisements. The increasingly biased boundaries make a new term in the world of advertising marketing called TTL (Through The Line).

How to Implement ATL

ATL is usually used to build a brand or a brand that is very important to introduce products or businesses that businesses have. So that potential customers know our products, and even though they don’t buy it now, they can potentially buy it someday. The usual activity is to place advertisements in newspapers, the internet, yellow pages, or to sponsor local TV shows.

How to Implement BTL?

BTL is done to ensure potential customers buy products that are already known through brand building activities. And sometimes, the buyer does not immediately buy the product even though he already knows the details yet about the product. So the need for sales programs to trigger product purchases by consumers. An example of a sales program is an SME businessman who can carry out activities such as distributing vouchers to potential customers or creating discount programs in stores.

If it turns out, consumers have already bought our products. Make him a customer by caring for relationships with them. Make them feel comfortable and more confident with the products we sell. I even recommend your product to others. This BTL stage is a very important stage to strengthen the position of your product in the minds of customers.

How to promote ATL

ATL is promoted with strategies that attract attention. Of course, advertisements are interesting and provoke people’s curiosity to buy or try products that are promoted, although ATL has no interaction with the audience, this way to explain a product, concept, or idea to instill a strong branding image in the minds of the audience.

How to Promote BTL

In contrast to ATL, without direct interaction with ATL, BTL actually promotes by interacting directly with potential customers. You do this by encouraging prospective consumers to buy and try the products or services offered by activities that are carried out by involving and directly bringing together companies or sellers with the public or buyers.

Never saw the many Sales Promotion Model who took to the streets to promote cigarettes. And the price of cigarettes they will usually sell is much higher than those on the market. Now, this is also called marketing through BTL. BTL promotions also usually take advantage of certain events, for example, homecoming. They promote their products by allocating their Sales Promotion Model on the route of travelers.

You do this by using media or activities that give the audience to feel, touch, or interact directly. You can even directly buy products. Usually, the promotional media used can be various exhibitions, events, seminars, quizzes, contests, entertainment stage product sampling, sponsorship, Point of Sale (POS), and others.

What are the advantages and disadvantages of ATL

ATL in Print Media Ads

  • Published daily, weekly, monthly, and can display ads in a row.
  • Ads can be informative with a long narrative and, if necessary.
  • Newspapers are read by most people and do not represent a certain class. Magazines and tabloids have readers who have special interests.
  • High flexibility and can be read anywhere in anytime.
  • It can get statistical data about the product.
  • Products that have consumers can use print media that has the appropriate characteristics.

Weaknesses of ATL using Print Media

  • Poor or errors in printing.
  • The medium is passive and static.
  • Requires interest in reading from consumers.

ATL in Radio Ads

  • Has unlimited transmission time,
  • More interactive with human voice and music. It can represent certain emotions.
  • Listeners tend to be more relaxed when listening to the radio than reading a newspaper or magazine.
  • The radio becomes a loyal friend of the listener.
  • Emotional messages tailored to specific regions.
  • Can buy certain broadcast hours so they can advertise more leverage
  • Cheap advertising costs
  • And a selective audience because radio broadcasts are presented according to the needs of the audience.
  • Flexibility because you can submit material changes a few minutes before airing.
  • Weaknesses in radio advertising, limitations in creativity, fragmentation, limited research because small companies are constrained by funds to conduct research on the competition for ad duration.

Advertising Using Television

It is a fairly popular entertainment media with a realistic impression. Besides that, the advertisement is done by repetition and is ideal for retail sellers. Another advantage of this ad has a broad reach and has the ability to demonstrate. But unfortunately, the advertisements on television are relatively expensive, the making of advertisements is also too limited in duration and material, the range of viewers is not specific and too many repetitions so boring.

Advantages of Promoting with BTL

  • BTL usually uses the right moment even though it is short, so they usually immediately create sales. They are directly offering products to consumers without wasting time, offering them to supermarkets or markets that only stack their products without knowing when the market will sell.
  • BTL is more cost-effective compared to ATL because it directly offers products to consumers.
  • BTL allocations are usually right on target because usually, Sales Promotion Model are placed in strategic positions such as every toll gate, rest area, and others.
  • Marketing with BTL is not always by selling a lot of ways that are used to promote a wider product. For example, with an educational seminar so that the promotion can be wider.
  • Become more diverse because it invites other parties so that its market reach becomes wider.

BTL weaknesses

  • Sometimes it is not on target, for example, concert events sponsored by cigarette brands. It turned out that when the event took place, the visitor ignored the importance of the sponsor of the event.
  • Sales are not worth the capital spent on the event. Regarding events sponsored by cigarette brands, it turns out they incur greater costs for the event but did not return the capital when they sold cigarettes at the event.
  • Sometimes marketing creativity is not matched by the quality of the products being marketed. Supposing to sell a product with a beautiful Sales Promotion Model so that people are interested in buying, but when only sold in a supermarket, the product is not bought anymore because the quality is not in accordance with the price.