Building relationships and staying in touch with customers is very important, especially for those of us who are in the business world. This is part of user engagement, which means assessing individual responses to several types of offers, such as products, services, or websites.
In a web, user engagement is the main key and as important as visibility on search engines. Apart from increasing the value of your brand, it also helps to improve your SEO ranking. Indirectly, user engagement affects the number of visitors on the web.
In increasing user engagement, maximize the first impression when a customer visits the website. You must be able to convince them that the website you have is useful for them. If customers start leaving your website for a short period of time, it will increase your bounce rate and decrease your position in the Google SERPs.
To increase user engagement, here are five steps:
1. Simple but attractive web design
When a web visitor visits your site, other than the content they pay attention to, one of them is web design. A simple web design will sharpen the focus of the important elements on your website. In addition, a minimalist design will shorten the load time of a web page. Consider this if you are going to create a web design.
2. Provide a comment column
Having a comment column will make you more subscribers. According to a Demand Metric report, 45% of customers have reported that this Interactive content is very effective in educating customers and thereby increasing customer engagement.
Invite your website visitors to participate by asking for their suggestions through the comments column about an idea or article that you publish.
3. Conduct online surveys to understand customer motives
Apart from the comments section, providing opinion polls and surveys is a great way to increase visitor engagement. To do this, you don’t need to send a personal email to each customer, as this will have a relatively lower response rate. Just include a generic poll/opinion poll in the middle of your web page or beside or wrap it as a pop-up. You can ask users to provide a description of their motives for visiting a web page, and if they respond, you can take this opportunity to analyze your traffic source’s efficiency.
4. Give rewards and incentives
Providing rewards to web users is not uncommon. Many web owners do this in order to increase traffic to their web visits. Giving rewards in the form of giving away is a good way to lure users into being active on your website. The usual methods for website owners are to ask web users to fill out surveys or personal data, and then visitors will get free e-books and so on. In some online gambling sites, they offer various rewards just for registration only. Big online gambling companies like YukBola often use the method to boost their products, such as Maxbet. In this way, visitors will be more active in interacting on your website.
5. Spread customer reviews on social media
In addition to promoting your product, social media can be a means to approach customers by spreading reviews from your customers. Positive reviews will build trust in potential customers to use your service or product.
Potential customers will certainly trust reviews from other customers more than advertisements because the review is more honest and actual than persuasive advertisements. Positive reviews from customers show a high level of satisfaction with your website, and that will be one of the positive values that increase user engagement on your website. Increasing user engagement is something you continue to do.
Whatever strategy you use, always do it consistently. Give them a consistent experience and create a sense of trust in your brand from their first interaction to becoming a loyal customer of your product. This will make your brand appreciated. This is the reason why customer involvement is so important in a marketing strategy.