Selling products on Amazon can be a good thing for small businesses to make as much profit as possible, with more than 160 million visitors each month. Amazon has developed into the largest and most used marketplace for sellers to sell their products. In fact, it has now surpassed the most popular retail sites, such as eBay, in terms of traffic and sales.
However, just registering, forming a product list, & hoping for the best at Amazon is not relative. At Amazon, we also have to compete with other sellers from all over the world. If you want to succeed, we must know the tips & tricks to be able to more than others.
Here are 4 surefire tactics selling on Amazon.
1. Sign Up for The New Amazon Account
The fee for a merchant account on Amazon is $ 39.99 / month. By comparison, for an individual account, the fee is $ 0.99 / month.
From Amazon, if you plan to sell more than 40 items per month, an unlimited price of $ 39.99 will be meaningful. If you are just starting out or don’t plan to sell lots of items, maybe the choice on this account is not the best. If this is the case, use an individual seller account & upgrade when you are comfortable or when your sales start to exceed the $ 39.99 limit.
According to Amazon, if we want to sell more than 40 products, then create an account with a price of $ 39.99, it is the right choice. However, if we are just starting or don’t plan to sell a lot of items, then use an individual account of $ 0.99. We can also still upgrade if sales start to rise.
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2. Understand that price competition is very fierce
When selling on Amazon, we must be aware and ready to compete with other business owners from all over the world. That means we will compete with hundreds, even thousands of competitors who sell the same or identical products, some of which may have prices far lower than ours.
This does not mean that we cannot be competitive, but we must be prepared with such conditions. Therefore, we must rack our brains to find other ways to produce more attractive products.
3. Look for ways to make products look unique
Instead of trying to compete exclusively with competitors, it’s better to find ways to make our products unique. Amazon groups items by title, so if we sell the same product with competitors that are ranked higher and the price is lower, then we will lose.
On the other hand, if no other competitors are selling the same products as our products, then we will become the ruler. It’s easier said than done because almost everything we imagine is already in the Amazon. However, by doing research and finding unique ways to put our products in a good position will show a tremendous impact.
4. Integrate Amazon into the E-Commerce platform
Since Amazon provides an open-source for sellers, we can easily integrate all Amazon products into the existing e-commerce platform. Visitors can find, review, and can even buy Amazon products from our e-commerce site.
If you don’t have an e-commerce platform yet, start designing and building a website that has a place for Amazon products. This is very effective when coupled with a content marketing strategy, which can help create heightened visibility & organic traffic.