February 19, 2020

What the 4P – 7P Technique in Marketing Mix

Previously we discussed the definition of Marketing Mix (Read: Know Understanding What Marketing Mix is). Well, on this occasion, we will discuss the 4P – 7P Technique in the Marketing Mix. Quoted from the article we previously discussed, this technique was originally only 4P, but now it is developed into 7P.

Product

According to the theory, the product is all forms offered to the market for consumption or use by consumers to meet the needs and desires of consumers. The form of need or desire can be in the form of physical or service. The understanding of other products is something that is produced by the company that will be distributed. The quality of a product must be very good so that the product can compete in the market.

Price

 

The price referred to here is the amount of money that the customer must give to the company to get the product they want. At this point, your company should think about how your company can make customers feel that the money they give is comparable to the product they get or in English terms, Worth It.

Place (Distribution Channel)

The success or failure of a marketing strategy is also determined by the distribution channel (place). In the marketing mix, the distribution channel occupies a crucial position. The distribution channel itself is the activity carried out by the company to make its services or products easily obtainable by customers. Companies must pay attention to the ease of access and availability of products at outlets because the purpose of the distribution itself is to provide products and services to consumers at the right place and time.

Promotion (Promotion)

Promotion is an effort to persuade consumers to use products or services offered by the company.

People (HR)

Whether a company is advanced or not depends on the existing human resources. This factor causes the company to look for the best employee candidates. Even a company dares to pay more to pay expert search candidates for a company.

Process

The process referred to here is a sequence of interrelated implementation and then change the input into an output. In the process, the thing that you must pay attention to is patience, accuracy, and continuity in managing or developing your business.

Packaging

At this point, the effect is to attract consumers. Packaging for a product must be made as creative and as innovative as possible because this is very useful to spoil the eyes of consumers. With a unique packaging, consumers will be interested.

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